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Matthew Lausi

Vice President at Ipsos

Matthew Lausi is a seasoned brand strategy and innovation expert with a diverse background spanning various disciplines, from humanities to behavioral economics and marketing sciences. With over 13 years of experience, he has been a consultant for clients in services, technology, and durables sectors, focusing on verticals such as retail banking, cards, digital payments, investments, life insurance, and health insurance. Matthew's expertise has been recognized when he and a client were awarded the ARF David Ogilvy award for their groundbreaking research leading to the successful launch of a new credit card product. Recently, he has contributed to the launch of a mobile bank, advised a major health insurer on B2B customer needs, improved customer engagement for a life insurance company using behavioral science, and guided a mid-sized CPG company on rebranding strategies. Matthew Lausi received his BSBA in Marketing from the University of Pittsburgh and is currently serving as Vice President at Ipsos' Manhattan office.

Highlights

Dec 8 · linkedin

I’m happy to share that I’m starting a new position as Senior Vice President at Ipsos!

Sep 28 · linkedin

Thank you to Luis Artavia-Mora, PhD and the Penn Master of Behavioral and Decision Sciences program for inviting me to lecture about quantitative survey design and share examples of how behavioral science can be applied to innovation and product development research.   Also, a huge thank you to the students for the engaging discussion and thoughtful questions - some were as tough as the ones my own clients ask!  At Ipsos North America , I’ve developed a passion for finding ways to measure and understand how consumers' non-conscious decision making can help explain the market potential of an innovation. I hope our time together introduced you to some new ideas and perspectives. Please feel free to reach out as you embark on your upcoming design challenge + capstone projects and for professional opportunities. #proudtobeipsos

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Location

New York, New York