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Matthew Lausi

Vice President at Ipsos

Matthew Lausi is a seasoned brand strategy and innovation expert with a diverse background spanning various disciplines, from humanities to behavioral economics and marketing sciences. With over 13 years of experience, he has been a consultant for clients in services, technology, and durables sectors, focusing on verticals such as retail banking, cards, digital payments, investments, life insurance, and health insurance. Matthew's expertise has been recognized when he and a client were awarded the ARF David Ogilvy award for their groundbreaking research leading to the successful launch of a new credit card product. Recently, he has contributed to the launch of a mobile bank, advised a major health insurer on B2B customer needs, improved customer engagement for a life insurance company using behavioral science, and guided a mid-sized CPG company on rebranding strategies. Matthew Lausi received his BSBA in Marketing from the University of Pittsburgh and is currently serving as Vice President at Ipsos' Manhattan office.

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Location

New York, New York