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Matthew Lausi

SVP, Innovation and Product Development at Ipsos

Matthew Lausi is a Senior Vice President at Ipsos, where he specializes in innovation and product development. He provides strategic insights that are informed by a comprehensive understanding of business issues and models. His expertise includes brand strategy, which is crucial for guiding companies in optimizing their market presence and product offerings.1

Lausi has a notable background in the field, having participated in various industry discussions and events. For instance, he has been involved in panels focused on optimizing user experience design, highlighting his role in enhancing product usability through innovative strategies.23 His contributions to Ipsos have been recognized in various contexts, including awards ceremonies such as the David Ogilvy Awards, where he commented on client successes.4

In terms of education, Matthew Lausi attended the University of Pittsburgh, which has contributed to his foundational knowledge in business and marketing strategies.1 His professional journey reflects a commitment to advancing the field of market research and consumer insights through innovative practices.

Highlights

Dec 8 · linkedin

I’m happy to share that I’m starting a new position as Senior Vice President at Ipsos!

Sep 28 · linkedin

Thank you to Luis Artavia-Mora, PhD and the Penn Master of Behavioral and Decision Sciences program for inviting me to lecture about quantitative survey design and share examples of how behavioral science can be applied to innovation and product development research.   Also, a huge thank you to the students for the engaging discussion and thoughtful questions - some were as tough as the ones my own clients ask!  At Ipsos North America , I’ve developed a passion for finding ways to measure and understand how consumers' non-conscious decision making can help explain the market potential of an innovation. I hope our time together introduced you to some new ideas and perspectives. Please feel free to reach out as you embark on your upcoming design challenge + capstone projects and for professional opportunities. #proudtobeipsos

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Matthew Lausi
Matthew Lausi, photo 1
Matthew Lausi, photo 2
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Location

New York, New York, United States