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Kimberley Gardiner

Senior Vice President Marketing at Volkswagen of America, Inc

Kimberley Gardiner is no longer the Senior Vice President of Marketing at Volkswagen of America, Inc. She currently serves as the Senior Vice President and Chief Marketing Officer (CMO) of Tractor Supply Company, a position she has held since July 2022.47

Gardiner has an extensive background in automotive and marketing, with over 20 years of experience.16 Her career highlights include:

  1. Chief Marketing Officer at Tractor Supply Company (July 2022 - present)47
  2. Senior Vice President and Chief Marketing Officer at Volkswagen of America (November 2020 - July 2022)23
  3. Chief Marketing Officer at Mitsubishi Motors North America16
  4. Director of Marketing at Kia Motors America16
  5. CMO and Vice President of Operations at 5th Kind, a global digital asset management company12
  6. Various roles at Toyota Motor Sales USA, including director of digital and integrated marketing launch strategy2

Gardiner is known for being an innovative thinker with a passion for driving change in the automotive industry.16 She played a significant role in Volkswagen's push for mainstream adoption of electric vehicles, particularly with the introduction of the ID.4, Volkswagen's first all-electric SUV.12

She holds a bachelor's degree in Communication from Mills College and an MBA from Indiana University's Kelley School of Business.14 Gardiner currently serves on several advisory boards, including the NRF Marketing Executive Council, Club CMO Nashville Chapter, Brand Innovators Marketing Leadership Council, and the PopTech Advisory Board.5

Highlights

Jul 17 · nexus.nrf.com
Kimberley Gardiner | NRF Nexus 2025 - National Retail Federation
Kimberley Gardiner | NRF Nexus 2025 - National Retail Federation
Tractor Supply Names Kimberley Gardiner Chief Marketing Officer ...
Jul 6 · autonews.com
Kimberley Gardiner, marketing head at VW of America, to depart
Kimberley Gardiner, marketing head at VW of America, to depart
May 5 · youtube.com
Volkswagen Senior VP of Marketing Kimberley Gardiner - YouTube
Volkswagen Senior VP of Marketing Kimberley Gardiner - YouTube
Jun 15 · media.vw.com
Interview: Getting to know Kimberley Gardiner, SVP of Marketing
Interview: Getting to know Kimberley Gardiner, SVP of Marketing
Nov 9 · media.vw.com
Volkswagen of America names Kimberley Gardiner to lead marketing

Related Questions

What are some of the key marketing strategies Kimberley Gardiner has implemented at Volkswagen?
How has Kimberley Gardiner's experience at Mitsubishi and Kia influenced her approach at Volkswagen?
What challenges has Kimberley Gardiner faced in the automotive industry, and how has she overcome them?
How does Kimberley Gardiner's background in digital marketing impact her current role at Volkswagen?
What are Kimberley Gardiner's thoughts on the future of electric vehicles in the automotive industry?
Kimberley Gardiner
Kimberley Gardiner, photo 1
Kimberley Gardiner, photo 2
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Location

Greater Los Angeles Area