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Kip Creel

President at StandPoint

Kip Creel is a prominent entrepreneur and thought leader in the market research industry, known for founding Chooseology and StandPoint Group. With a career spanning over two decades, he has established himself as a key figure in insight-driven innovation.

Professional Background

  • Founder of Chooseology: Kip Creel launched Chooseology, a software company focused on enhancing decision-making processes through innovative market research solutions. His work emphasizes the importance of understanding consumer behavior and preferences to guide businesses in their strategies.35

  • Founder of StandPoint Group: Prior to Chooseology, he founded StandPoint Group in 2002, where he serves as the president. StandPoint specializes in custom research and training to help organizations make informed decisions that drive revenue and profit.12

  • Previous Experience: Kip has an extensive background in market research, having spent eight years at another Atlanta-based firm before starting StandPoint. His roles included Director of Research and Vice President, along with analytical positions at Merck Pharmaceuticals and InfoQuest.2

Education

Kip holds a Bachelor of Science degree in Microbiology and Statistics, as well as an MBA in Hospital Administration from the University of Florida. His educational background equips him with a strong foundation in both scientific analysis and business management.12

Contributions and Thought Leadership

Kip is recognized for his insights into branding and market research, frequently speaking at industry events like Stage-Gate® International and teaching marketing management at Texas A&M University's executive education program. He is dedicated to bringing real-world perspectives into decision-making processes for his clients.24

In summary, Kip Creel's career reflects a commitment to enhancing market research methodologies and helping organizations navigate complex consumer landscapes through insightful data analysis and innovative solutions.

Highlights

Mar 14 · greenbook.org
Archive: branding - Greenbook.org
Mar 17 · Nursery Management
Joshua Craver added to AFE's Vic & Margaret Ball Committee - Nursery Management
Mar 15 · Nursery Management
Karen Wands joins GreenMark Media - Nursery Management

Related Questions

What is the main focus of Chooseology?
How does Kip Creel's background in microbiology and statistics influence his approach to market research?
What are some notable projects or achievements of StandPoint Group under Kip Creel's leadership?
How does Kip Creel define an insight in his work?
What are the key methodologies used by StandPoint Group?
Kip Creel
Kip Creel, photo 1
Kip Creel, photo 2
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Location

Atlanta, Georgia