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Krista Comstock
Director, Digital Innovation - Knowledge Driven Design at Procter & Gamble
Krista Comstock is an accomplished mechanical engineer and innovative leader in the realm of digital innovation. With a rich educational foundation from Purdue University, where she earned both her Bachelor of Science (BS) and Master of Science (MS) in Mechanical Engineering, Krista has built an impressive career characterized by her expertise in data-driven design and simulation. Her primary focus is on redefining geometric design solutions and activating innovative formulations that enhance product development processes, particularly within the realms of Procter & Gamble's (P&G) research and development (R&D) sector.
As the Director of Digital Innovation - Knowledge Driven Design at Procter & Gamble, Krista is at the forefront of integrating cutting-edge digital tools and methodologies into R&D practices. Her leadership role involves steering the incorporation of models and simulations to drive value throughout the upstream development cycle. By emphasizing data and digital innovation, Krista has played a pivotal role in transforming how P&G approaches product design and development, ensuring that the company remains competitive in an ever-evolving market.
Before her current position, Krista held various progressive roles within Procter & Gamble, each enhancing her skills in modeling, simulation, and product development. As the Former Section Head of Modeling & Simulation + Digital Innovation, she was responsible for overseeing critical projects that aimed to optimize product formulations and improve efficiency through advanced simulations. Her keen ability to apply engineering principles to real-world challenges has generated impactful results and driven advancements in product innovation. Throughout her tenure at P&G, Krista has also contributed her expertise as a Section Head for Modeling & Simulation and a Senior Engineer in various sectors including Fem Care, Fabric & Home Care, and BabyCare. This diverse experience has equipped her with a comprehensive understanding of the mechanical engineering landscape as it applies to multiple consumer product categories.
Moreover, Krista's early career as an Engineer in Corporate Engineering Fluid Flow Analyst further solidified her foundation in mechanical engineering principles. Her journey with Procter & Gamble reflects a commitment to excellence and a passion for marrying engineering with practical application, resulting in solutions that not only enhance product performance but also resonate with the needs of consumers.
