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Kristian Merenda, MBA
Purpose . Leadership . Transformation .
Kristian Merenda, also known as Kristian Darigan Merenda, is a prominent figure in the field of social impact and nonprofit consulting. She currently serves as a Partner at Carol Cone ON PURPOSE, a consultancy that focuses on purpose-driven strategies for organizations, especially nonprofits. Her career spans over two decades, during which she has been instrumental in launching significant initiatives that combine business objectives with social responsibility.
Education and Early Career
Kristian earned her MBA from Boston University’s Questrom School of Business, graduating in 2009. Since then, she has contributed to academia as an adjunct lecturer at various universities, including Boston University.14
Key Contributions
Merenda is notably recognized for her role in creating and leading the American Heart Association’s “Go Red for Women” campaign, which has been celebrated as one of the most impactful health initiatives of the last two decades. This work has garnered over 100 industry awards and has been featured in various prestigious publications.14
In addition to her campaign work, she co-authored the book Breakthrough Nonprofit Branding (2010), which provides insights into effective branding strategies for nonprofits.12 Her expertise extends to advising organizations on corporate social responsibility (CSR), marketing, and community relations, helping them align their operations with broader social goals.4
Current Role and Vision
As a partner at Carol Cone ON PURPOSE, Merenda continues to drive initiatives that create meaningful social change while also generating financial returns for her clients. Her efforts have directed billions towards pro-social interventions, highlighting her commitment to integrating purpose with business strategy.34
Merenda's vision emphasizes the importance of authentic engagement with societal issues, advocating for businesses to demonstrate their commitment through tangible actions rather than mere rhetoric. This approach reflects a growing trend among companies to measure their impact and align their operations with core values that resonate with consumers and stakeholders alike.35
Contact Information
For professional inquiries, Kristian can be reached via her email at [email protected] or through her LinkedIn profile under the username kristiandarigan .6




