Sign In

Kristina Popat

Digital Analytics Specialist

Kristina Popat is an accomplished professional with a Bachelor of Science in Mathematics from Queen Mary University in London. She is the founder and former managing director of Trackify Limited, specializing in digital tracking and analysis solutions.

With over 15 years of experience in web-based technologies, Kristina has a strong background in business intelligence and a keen interest in data analysis. She assists companies in evaluating the performance of their web and mobile platforms.

Kristina excels in leveraging cutting-edge analytics tools to help executives decipher intricate web activities. Her expertise enables businesses to pinpoint areas for improvement, tweak marketing strategies, and make informed decisions to boost revenue.

Under her leadership, Trackify Limited has earned a stellar reputation for delivering effective measurement strategies, user-friendly interfaces, intelligent dashboards, and comprehensive reporting tools to provide clients with deep insights into their online traffic.

In addition to her role at Trackify Limited, Kristina has held diverse positions such as Director at MeasureCamp Auckland, Co-Organiser at Web Analytics Wednesday Auckland, and Business Mentor at various organizations including Flux Accelerator and Lightning Lab.

Her extensive professional journey includes stints as a Consultant for companies like Velpic, Organic Initiative, OMD New Zealand, Skinny Mobile, Spark New Zealand, and more. She has also served in managerial roles at GeoOp, Yellow New Zealand, Peacocks, and Easyloans ltd.

Kristina's educational background includes a Bachelor's degree from Queen Mary University, along with prior studies at St David's College and Corpus Christi High School.

Kristina Popat
Add to my network

Location

Auckland, Auckland, New Zealand