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Krystina Burns
Sr. Director of Operations at FCR
Krystina Burns is a dynamic and innovative Operations Director known for her enterprising approach and flexible mindset. With a wealth of experience across various sectors, she has honed her comprehensive skill set in operational management, training and development, marketing, graphic design, and project management. Her goal-driven attitude and collaborative spirit have consistently led her teams to success in fast-paced environments. Krystina has a distinguished career anchored in notable positions at FCR, alongside significant roles at Harry & David and other organizations, showcasing her ability to adapt and excel in diverse functions.
In her current role as Sr. Director of Operations at FCR, Krystina oversees key operational activities, ensuring that efficiency and innovation go hand in hand. Her earlier roles, including Director of Learning and Development and Center Director at FCR, reflect her depth of experience in enhancing employee capabilities while optimizing processes. With her knowledge as an accomplished Training & Development Professional, Krystina excels in developing instructional programs that drive performance and engagement. Throughout her career, she has been entrusted with pivotal leadership positions where she has not only contributed to strategic frameworks but has also played a key role in cultivating a strong team culture.
Before her tenure at FCR, Krystina held various significant positions at Harry & David, where she began her journey in the realm of training and development. As Manager of Sales and Contact Center Training and Development, her responsibilities involved designing robust training materials that bridged gaps in knowledge and skills, ensuring that team members were well-prepared to deliver exceptional customer service. This role laid the foundation for her expertise in instructional design and facilitation, which she refined further in her subsequent roles at the organization. As the Training Manager for Talent Relations and Customer Care Project Manager, she developed a keen understanding of aligning personnel capabilities with organizational objectives.
In the field of marketing, Krystina has made her mark as a skilled Marketing Manager, crafting strategic communication initiatives that enhanced brand visibility and engagement across various platforms. She began her marketing career at Potlatch No 1 Federal CU as a Marketing Coordinator and subsequently grew to lead marketing efforts at the Appaloosa Horse Club and TARA Labs/Alpha Digital Technologies. Her capabilities encompass brand identity development and the creation of print and online advertising campaigns that resonate with target audiences. Krystina’s creative flair as a Graphic Designer has been integral to her success in marketing, allowing her to spearhead projects that are visually compelling and strategically sound.
Krystina earned her Bachelor’s degree in Art with a Minor in Business Administration from the University of Oregon, blending creativity with analytical thinking. This educational background equips her to approach problems with innovative solutions that consider both design elements and business fundamentals. Her passion for continuous learning and professional development is evident through her commitment to excellence, which motivates her to stay updated with industry trends and best practices. Krystina's holistic understanding of operations and marketing makes her a valuable asset to any organization.
