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Kymm Martinez
Chief Marketing & Communications Officer - Board Member - P&L leader - Changemaker
Professional Background
Kymm Martinez is a distinguished C-suite marketing and communications executive renowned for her innovative leadership style and strong focus on consumer-first strategies. Currently serving as the Chief Marketing and Communications Officer at the University of St. Thomas—one of the top 20 national Catholic universities in the United States—Kymm has successfully revolutionized the university’s approach to marketing, transitioning it from a decentralized, non-digital operation into a modern hub of influence. Under her guidance, the institution has witnessed significant enhancements in performance, capacity, and sensitivity to critical issues such as diversity, equity, and inclusion, setting it apart as a leader in academic marketing.
Kymm boasts over 20 years of extensive experience in the marketing landscape, particularly during her notable tenure at General Mills—a globally recognized food company. As a corporate officer at General Mills, Kymm held various leadership positions, including her time as the Vice President of Marketing and Business Unit Director for its Pillsbury and Sweet & Savory Snacks divisions. Her proven track record has led her to manage profit and loss (P&L) statements for major portfolios ranging between $500 million and $1.2 billion. Throughout her career, Kymm has developed a deep repertoire of skills in enhancing business growth, profitability, and overall value by effectively leveraging consumer insights, data analysis, digital transformation, and advanced B2C sales and marketing techniques.
Colleagues and industry peers have come to admire Kymm for her warm interpersonal style, which fosters collaboration and open communication. Her capacity to pose thoughtful and provocative questions contributes to productive conversations that drive organizational excellence. Additionally, Kymm is a dynamic speaker and writer, frequently addressing topics related to authentic leadership, brand reputation, digital innovation, and diversity, equity, and inclusion in marketing. Her significant contributions to the business community were acknowledged in 2019 when she was honored as a Top Woman in Business by the Minneapolis/St. Paul Business Journal.
Education and Achievements
Kymm's educational background has played a pivotal role in shaping her exceptional career. She holds a Master of Business Administration (MBA) in Marketing from Northwestern University’s esteemed Kellogg School of Management. This rigorous academic training equipped her with a robust understanding of marketing principles and business strategies, further enhancing her leadership capabilities.
Additionally, Kymm pursued an executive course in Strategic Finance at IMD Business School, broadening her financial acumen and enabling her to make sound, data-driven business decisions. Her foundational education includes a Bachelor of Arts (BA) in International Relations and Economics from Mount Holyoke College, where she developed a keen understanding of global economics and cross-cultural interactions, skills that serve her well in diverse and international markets.
Kymm’s professional journey is characterized by several significant achievements that illuminate her expertise and commitment to driving change. She has not only reshaped brands but also enhanced organizational capability and engagement through her strategic leadership in a variety of complex positions.
Community Involvement and Boards
Kymm’s influence extends beyond her professional responsibilities; she actively contributes to her community through various board memberships and leadership positions. She has served as a board member for several non-profit organizations, including Arts Midwest, where she held the position of Finance Committee Chair, and Junior Achievement of the Upper Midwest, further demonstrating her commitment to developing the next generation of leaders.
Kymm’s passion for entrepreneurship and community engagement led her to serve as a board member for Mediterranean Snacks and The Community Capital Alliance, where she helped provide valuable insights into business strategy and community development initiatives.
Currently, Kymm is keen on expanding her impact by joining a for-profit board. She brings to the table a wealth of experience that would be particularly beneficial for companies operating in the food industry, those aiming to connect effectively with Latinx consumers, organizations conducting business in Latin America, or businesses facing challenges with brand awareness and reputation. Kymm’s consumer-first mindset is an invaluable asset for any organization striving for transformative growth in today’s dynamic market environment.
