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Lais Tavares

Strategist at Diamond

Introduction

Lais Tavares is a talented and visionary designer and strategist who hails from Brazil and is currently making waves in Toronto. With a career that began in 2010, Lais has carved out a niche for herself in the creative landscape by engaging with various disciplines such as interactive design, branding, and business strategy. Her diverse portfolio includes impressive collaborations with renowned international brands like Coca-Cola and AB InBev, showcasing her ability to merge creativity with strategic insight.

Professional Background

Since embarking on her professional journey, Lais has demonstrated an innovative approach to design and strategy. As a designer at caos! comunicação & design, she has been instrumental in developing multi-faceted creative projects, overseeing them from inception to completion. Lais’s extensive experience spans over 7 years, during which she has honed her skills in project management, creative direction, and communication. Her ability to deliver strategic insights and powerful feedback has made her a sought-after collaborator in her field.

In 2014, Lais’s career took a monumental turn when she was one of only three individuals selected globally for the prestigious 89Plus Residency in Paris, facilitated by the prominent curator Hans Ulrich Obrist. This unique opportunity allowed her to cultivate a project in partnership with the Google Culture Institute, propelling her stature in the creative world. The recognition Lais received for her innovative work culminated in her being featured in Forbes Magazine as one of the 30 most innovative Brazilian professionals under 30 in 2015. Notably, Lais was the only designer honored on that esteemed list, a testament to her significant contributions to the industry.

Education and Achievements

Lais Tavares's educational background is as impressive as her professional achievements. She earned her Bachelor of Visual Communication with a concentration in Graphic Design from Pontifícia Universidade Católica do Rio de Janeiro. Her quest for knowledge led her to pursue a Master’s Degree in Marketing, where she excelled with a remarkable score of 94. Additionally, Lais completed an Executive MBA in International Business at Católica Porto Business School, attaining a top grade of 16. This educational foundation helped her cultivate a comprehensive understanding of brand strategy and communication.

Further enriching her expertise, Lais also studied Fine/Studio Arts and Art Studies at respected institutions. Her education in the arts adds a multifaceted layer to her design work, allowing her to approach projects holistically by integrating artistic concepts with business acumen.

Lais’s broad array of qualifications includes extensive skills in project management, research and analysis, and the technical proficiency required to navigate Adobe Creative Suite effectively. Her fluency in both Portuguese and English amplifies her communication skills, ensuring she is equipped to collaborate with a diverse range of clients and colleagues.

In her role, Lais is known not only for her creative designs but also for her proactive nature when it comes to solving challenges. Her commitment to enhancing clients' businesses is evident in her strategic approach to brand creation and management. Lais has consistently demonstrated an ability to leverage her artistic sensibility alongside her strong business knowledge to deliver compelling strategies that resonate with audiences and drive results.

Conclusion

As a multi-faceted designer and strategist, Lais Tavares embodies the spirit of innovation and creativity that is essential in today’s fast-paced business environment. Her journey from Brazil to Toronto has equipped her with a unique perspective and a wealth of experience, making her a key player in her field. With recognition from Forbes and partnerships with global entities like Google, Lais continues to inspire and elevate the standards of design and strategy. For those looking to explore her work, her portfolio can be found at laistavares.com.

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Related Questions

How did Lais Tavares develop her skills in interactive design?
What projects did Lais Tavares work on with Google Culture Institute during her 89Plus Residency?
In what ways has Lais Tavares merged her artistic skills with business strategy?
What led to Lais Tavares being recognized as one of the most innovative Brazilian professionals under 30 by Forbes?
How has Lais Tavares's education influenced her approach to design and strategy?
What are some of the notable achievements in Lais Tavares's career since she started in 2010?
Lais Tavares
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Location

Toronto, Ontario, Canada