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Lakshmi Harikumar

Director - Product Marketing @ Freshworks

Lakshmi Harikumar is a seasoned product marketer with 17 years of experience in leading cross-functional teams to launch, support, and scale SaaS products globally.

She is passionate about business growth, technology, and storytelling, focusing on understanding buyers' needs and creating SaaS products that resonate with customers.

With a track record of successful B2B marketing projects, she has driven the growth of various products, such as Freshservice for Business teams and LinkedIn Talent Insights, among others.

Lakshmi excels in collaborating with product, sales, and marketing teams to develop customer personas, drive sales momentum, and execute brand campaigns for acquisition and customer growth.

She holds a Berkeley Executive Program in Management from the University of California, Berkeley, Haas School of Business, and a Master's degree from the College of Engineering, Guindy.

Having held key roles at organizations like Freshworks, LinkedIn, MoEngage Inc., and MobStac, Lakshmi is adept at balancing strategy and execution while emphasizing the importance of relationships in professional success.

Highlights

Feb 26 · linkedin

At Freshworks, we firmly believe in dogfooding our own products. And, this story of how our IT & HR teams work together to delight employees using Freshservice is a personal favourite! I look forward to bringing this story to all of you via a virtual live chat with Prasad Ramakrishnan, CIO of Freshworks and Sid Nayar, VP - HR planning & Operations, Freshworks at 8 AM PST on Feb 27, 2024.

Register today, join the live chat and get all your questions answered - bit.ly/49Bh7iN

#itservicemanagement #itsm #enterpriseservicemanagement #esm

Feb 22 · linkedin

As product marketers, we are constantly evolving and experimenting with new ideas! It definitely helps to share some of these learnings with fellow marketers. I look forward to sharing my learnings on 'Product Positioning' and chatting with Product marketers from the GrowthSchool community!

Sign up for the live session happening this evening at 6 PM IST on Feb 22, 2024 - https://lnkd.in/gBQmvBAN

Lakshmi Harikumar
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Location

Bengaluru, Karnataka, India