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Lance Schafer

Entrepreneur ► Automotive Digital Marketing Leader ♦ Innovative Media Strategist ♦ Results-Oriented Team Leader

Lance Schafer is the General Manager of Product and Technology at LotLinx, Inc. He has over two decades of experience as an entrepreneur in digital media, business management, and startups. His work at LotLinx reflects a strong passion for disruptive technologies and innovative solutions in the automotive digital marketing space. Schafer is recognized for leading initiatives that enhance dealer inventory visibility and optimize marketing strategies, such as the Vin View Optimizer, which allows dealers to view their entire inventory effectively.12

Highlights

Feb 9 · linkedin

One of the biggest Eureka moments in my career was realizing that almost all Dealers are unconsciously allowing the channels like Google and Facebook to determine which inventory gets budget. I literally remember where I was standing! I truly believe the move away from this will be one of the largest disruptions in AutoMotive Vehicle Marketing, and create step-change new efficiencies. I would love to hear thoughts on others who are noticing this too or seeing other similar trends.

I will be discussing this next week.

https://bit.ly/3jik0w8

Nov 17 · linkedin

Jn

Related Questions

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What are Lance Schafer's main responsibilities as General Manager of Product and Technology at LotLinx, Inc?
Lance Schafer
Lance Schafer, photo 1
Lance Schafer, photo 2
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Location

British Columbia, Canada