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Lance Schafer

Entrepreneur ► Automotive Digital Marketing Leader ♦ Innovative Media Strategist ♦ Results-Oriented Team Leader

Lance Schafer is a seasoned Entrepreneur with over two decades of experience in digital media, business management, and start-ups. He is driven by the belief that simplifying complicated ideas like digital marketing and AI can lead to progress and success in business. As a mentor and Senior Leader, Lance Schafer helps companies achieve innovative and highly successful results in the digital media space. He advocates for a results-oriented approach to digital marketing, focusing on tech solutions that drive efficiencies, reduce costs, and increase profits for long-term financial growth. Lance holds a B.Comm (Honours) in Marketing from the University of Manitoba.

Highlights

Feb 9 · linkedin

One of the biggest Eureka moments in my career was realizing that almost all Dealers are unconsciously allowing the channels like Google and Facebook to determine which inventory gets budget. I literally remember where I was standing! I truly believe the move away from this will be one of the largest disruptions in AutoMotive Vehicle Marketing, and create step-change new efficiencies. I would love to hear thoughts on others who are noticing this too or seeing other similar trends.

I will be discussing this next week.

https://bit.ly/3jik0w8

Nov 17 · linkedin

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Lance Schafer
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Location

British Columbia, Canada