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Landin King
Head Of Marketing, Artist Relations at Blast Radio
Professional Background
Landin King is an accomplished marketing professional with a wealth of experience in product marketing, brand development, and strategic communications. Known for his keen understanding of market dynamics and consumer behavior, he has made significant contributions across various notable organizations in the tech and media industries. Currently, he serves as the Head of Marketing for Artist Relations at Blast Media Group, Inc., where he leverages his extensive skills to enhance brand visibility and nurture partnerships within the industry.
Prior to his current role, Landin held several pivotal positions including Growth Product Marketing Lead at Compass, where he was integral in steering product strategies to drive growth and customer engagement. During his tenure at Spotify, he served as the Global Product Marketing Manager, orchestrating global campaigns that solidified the brand's presence in the competitive music streaming arena. His impressive career also includes leadership roles at Videology, Inc. and Tapad, where he developed innovative communication strategies that resonated with target audiences. Landin’s early career included foundational roles as a Senior Associate at Eastwick and an Account Executive at The Andrews Agency, LLC.
Education and Achievements
Landin's educational journey is marked by a strong foundation in marketing and communications. He earned a Bachelor of Science degree in Communications and Marketing from Middle Tennessee State University (MTSU) in December 2010. His educational experience is further enhanced by specialized coursework in modern marketing strategies, having studied Business Strategy in a Digital Age at Section 4, led by the esteemed Scott Galloway. Additionally, he expanded his marketing knowledge with a course in the Fundamentals of Pragmatic Marketing, equipping him with tools to effectively align products with market needs.
Landin is also celebrated for his entrepreneurial spirit, having co-founded Molina Salsa, a venture that was successfully acquired in 2014. This experience reflects his innovative mindset and ability to identify and seize market opportunities.
Notable Achievements
Throughout his career, Landin has demonstrated exceptional skill in navigating the intricacies of product marketing and strategic positioning. His leadership at organizations like Blast Media Group, Inc., Spotify, and Compass underscores his capacity to drive results in fast-paced environments. He has been instrumental in launching campaigns that not only elevate brand awareness but also foster lasting relationships with both consumers and industry stakeholders.
Landin's expertise in digital marketing strategies, combined with his strong analytical capabilities, has enabled him to contribute significantly to the growth trajectories of numerous organizations. His diverse experiences across various sectors, notably in tech and media, equip him with a unique perspective that informs his marketing approaches.
Achievements
- Head of Marketing, Artist Relations at Blast Media Group, Inc.: Growing brand partnerships and visibility in the music industry.
- Growth Product Marketing Lead at Compass: Spearheading strategies to enhance user engagement and drive market growth.
- Global Product Marketing Manager at Spotify: Developing and executing global marketing initiatives that strengthened Spotify's brand globally.
- Director of Communications at Videology, Inc. and Tapad: Innovating communication strategies that resonate with diverse audiences.
- Co-Founder of Molina Salsa: A successful venture that showcased Landin's entrepreneurial flair and was acquired in 2014.
