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Landon Bennett

Founder Ad Reform, Previewads.com & Docs Fresh

Landon Bennett is a problem-solving entrepreneur dedicated to creating successful and sustainable businesses with a customer-centric focus.

Outside of work, Landon enjoys family time, cooking, and showing support for Atlanta sports teams.

He has been involved in various ventures, including Zero Mile, Ad Reform, Docs Fresh, Ads.txt Validator, Podcast, Hire in the Philippines, and is actively engaged in investing and consulting.

His educational background includes a Bachelor of Arts (BA) in Business Economics and Religion from Wofford College, and a Certificate in Computer Information Systems from Georgia State University.

Landon has a history of leadership roles, having been a Co-Founder at Docs Fresh, Hire with Grit, and Zero Mile, as well as holding positions at Grayscale, T&L Bennett, Ad Reform, Userfeed, Rigor, and Corus360.

Highlights

Aug 26 · linkedin

Ad tech trivia: what's the origin of the tearsheet (now known as a screenshot)?

Long before the Internet took over the advertising world, the main channels for ads were print magazines and newspapers. Every time an ad would run in a newspaper, the advertiser or agency would require the newspaper to tear out the page with the ad and send it to them as confirmation that the ad was live. Hence the name, tear sheet. Often, the advertiser wouldn't pay the newspaper until they received the tear sheet.

Landon Bennett
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Location

Decatur, Georgia, United States