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Lara Angelillo
Copy editor & digital strategist per WBC. Freelancer per Colorivivaci Magazine. [email protected]
Professional Background
Lara Angelillo is a multifaceted professional specializing in Social Media Marketing, Digital Public Relations (PR), and Copywriting. With extensive experience that spans both online and print journalism, Lara has established herself as a formidable presence in the fields of communication, product management, and brand identity. Her journey in the media industry underscores her passion and commitment to creating impactful messages that resonate with diverse audiences.
Lara's versatility shines through in her roles, particularly as a PR expert focused on press office activities and event promotion. Her keen understanding of the digital landscape allows her to craft strategies that not only highlight brands but also engage consumers meaningfully. As a lead in product communication, she has honed the ability to articulate brand stories that appeal to target demographics, ensuring that each message is crafted with precision and creativity.
Education and Achievements
Lara Angelillo's academic credentials are as impressive as her professional portfolio. She began her educational journey with a Master in Media Relations, Communication, and Public Relations from the prestigious 24ORE Business School, a solid foundation that equipped her with the necessary skills to thrive in the fast-paced world of media and communications. Continuing her education, she achieved a Laurea Magistrale in Communication and Multimedia from the University of Bari, graduating with an outstanding score of 110 and Lode, indicative of her dedication and proficiency in her field.
Ensuring she stays ahead in the rapidly changing landscape of digital marketing, Lara has also pursued specialized training in Web Marketing at Studio Samo. This commitment to continual learning reflects her proactive approach in an increasingly digital world.
Professional Experience
Lara's career is marked by significant roles across various sectors within media and communications. As a Copy Editor and Digital Strategist at WBC - We Build Communication, she combined her editorial expertise with strategic insight, fostering the growth of brands through dynamic and engaging content. Her previous stint as Curatrice rubrica serie tv at Colori Vivaci showcased her ability to curate compelling narratives in the television genre, enhancing her profile as a knowledgeable journalist and content creator.
Lara has held key positions in prestigious organizations that further highlight her remarkable skills. As the Responsabile promozione eventi at Daniela Ardelean Eventi, she played a crucial role in orchestrating successful promotional campaigns for events, demonstrating her capability in event management and audience engagement. Additionally, her work as the Responsabile Comunicazione e Social Media at Ueffilo Jazz Club showcased her talent for blending music and social media, thereby amplifying the club's presence in a competitive market.
Her responsibilities extended to being the Reputation Manager at Gianfranco Falcone Comunicazione, where she focused on upholding and promoting the reputation of the brands she represented. Notably, Lara's work in press offices includes her roles at Masseria Pietrasole Metaresort and Teatro Comunale Rossini, where she expertly managed media relations and organized press activities, characteristics that are vital in enhancing public perception and interest.
Lara's experience also spans film and event festivals, as evidenced by her role as a Festival Planner and Account at the Etranger Film Festival, where she effectively coordinated various elements of festival planning and contributed to the overall success of the event.
Renowned for her writing prowess, she has worked as a freelance journalist for multiple reputable publications including Gioia Oggi and Cronaca Qui, where her articles explored societal themes, lifestyle trends, and entertainment news, positioning her as a well-rounded journalist with a finger on the pulse of current affairs. Moreover, her editorial roles at University.it, Verve, and Bella magazine further demonstrate her versatility in adapting her writing style to fit various audiences and formats.
Lara's experience with Pitbellula as an Addetto stampa and her contributions to publications like Ora and Virgilio.it highlight her in-depth understanding of the media landscape and her ability to connect effectively with audiences through diverse channels.
Notable Achievements
Beyond her positions, Lara Angelillo is recognized for her innovative approaches in digital marketing and public relations. Her contribution to popular culture through her blogging and copywriting continues to resonate with audiences, enhancing brand visibility and engagement. Lara's unique blend of skills in journalism, PR, and social media marketing enables her to act as a bridge between brands and their target audience, crafting narratives that inform, engage, and captivate.
Through her adept handling of social media platforms, Lara has significantly enhanced the online presence of the brands she represents, paving the way for successful engagement strategies that foster community building and brand loyalty. Her ability to navigate the complexities of Digital PR has allowed organizations to reach unforeseen heights in terms of audience interaction and brand recall.
In summary, Lara Angelillo is a dynamic professional whose extensive experience in social media marketing, public relations, copywriting, and journalism marks her as a leader in communication. Her commitment to excellence, continuous learning, and adaptability makes her a valuable asset to any organization seeking to enhance its brand identity and connect meaningfully with audiences.
