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Lara Tokarz

Senior Strategy Director - Consultant - Business Transformation Advisor

Lara Tokarz is a seasoned business consultant and marketing professional with over 15 years of experience in the industry.3 She currently serves as the Group Strategy Director at Critical Mass, a position she has held since March 2022.3 In this role, she leads accounts for major clients such as the US Army, USAA, Sonova Phonak, and Johnson & Johnson.3

Lara's career journey has been diverse and impressive:

  1. She began her career at Target as an Executive Team Leader in Softlines from 2006 to 2008.3
  2. From 2008 to 2012, she worked at Ulta Beauty as a Marketing Manager for Ecommerce Operations & Promotions.3
  3. She then moved to MSL (Global) as an Account Supervisor and later Senior Account Supervisor in Digital Strategy from 2012 to 2014.3
  4. From 2014 to 2015, she served as the Digital Strategy Director at Juice Interactive.3
  5. In 2015, she founded Wayward Consulting, where she continues to work as an independent consultant.3
  6. Lara joined Critical Mass in 2015 as a Senior Strategist and progressively moved up to her current role.3

Lara's expertise lies in consumer insight development, omnichannel commerce strategy, and digital transformation.3 She is known for her ability to guide teams towards innovative thinking, establish strategic direction, and develop operational roadmaps for digital transformation. Her experience spans diverse industries, from small businesses to Fortune 100 companies.

Lara holds a degree from the University of Illinois at Chicago, where she initially started as a bio-chemistry major but later switched to marketing.13 This career shift was a significant "lean in" moment for her, demonstrating her willingness to take risks and pursue her passions.2

Highlights

Nov 6 · theorg.com
Lara Tokarz - Vice President Strategy at Critical Mass - The Org
Jun 30 · alverno.edu
[PDF] ALVERNO - magazine
Mar 27 · balancedbabe.com
I'm a Balanced Babe and .. I'm a Digital Marketing Strategist

Related Questions

What inspired Lara Tokarz to transition from a pre-med focus to marketing?
How did Lara Tokarz's experience at Ulta Beauty influence her career path?
What are some key projects Lara Tokarz has led at Critical Mass?
How does Lara Tokarz balance her career and personal life as a working mom?
What unique challenges has Lara Tokarz faced in her digital marketing career?
Lara Tokarz
Lara Tokarz, photo 1
Lara Tokarz, photo 2
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Location

Greater Chicago Area