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Laura Barrera Novoa
Art Direction | Designer | Communications | Wellness & lifestyle | Entrepreneur |
Laura Barrera Novoa is a seasoned professional with a diverse background in Communication and Art Direction.
Her expertise has been instrumental in successfully launching global brands like Zara Home across 12 countries.
In 2016, Laura transitioned into entrepreneurship with Gig Miami, specializing in enhancing the digital presence of fashion, lifestyle, and wellness brands through the launch of over 20 e-commerce ventures.
As an Art Director, Laura's skills encompass branding, UX/UI, CRM, and digital marketing, reflecting her versatility in the creative and strategic aspects of business.
Driven by a passion for health and personal development, Laura founded myjourney.coach, a platform connecting individuals with Integrative Nutritionists and Wellness coaches for holistic coaching services.
Her role as the Growth-Focused Brand and Office Manager for Dr. Dinetz involved significant achievements such as expanding the patient base from 10 to 450, establishing a membership program, and gaining recognition in esteemed publications like Forbes Health.
Laura's educational background includes a Bachelor's Degree in Advertising & PR, a Master's Degree in Arts focusing on Art Direction, as well as additional training in Social Media and TOEFL courses from renowned institutions like Universidad Rey Juan Carlos, Universidade de Vigo, Parsons School of Design, and UCLA.
With a rich work history that includes key positions at organizations like ZARA HOME, CH Carolina Herrera, and Ogilvy, Laura brings a wealth of experience to any project she undertakes.
Highlights
It was a fantastic experience connecting with like-minded founders over brunch and learning about their journeys, thanks to the support of TheVentureCity. A huge thank to Brex for making it all possible!
#miamitechitech #miamiartweekweek #healthtechstartupartup #networkingevent #experience #learning #founders
Launching a new business is not easy. It also requires time, effort, and resources. I started myjourney.coach because I felt the responsibility to do something that helps people.
If you ask me, how did I find my business idea?💡It took me years! I only knew what I didn't want to do:
- I didn't want to create another swimwear brand.
- I didn't want to produce 10.000 units of something.
- I didn't want to pollute the environment.
- I wanted to create something digital.
- I wanted to create something with purpose.
- I wanted to make things easier.
- I want to help people.
I remember, I was doing a summit online at Teachable. I watched MasterClass and I use #mindfullness and #creativity daily, I participated in a retreat at that time to find my purpose, I worked with a life coach, and I spent time with myself, just thinking and being creative without pressure.
On the last day of the teachable week-long course, I asked myself before going to bed, what would be the project that I would invest and dedicate time to without any doubt?. That night surprisingly I woke up at 5 AM with the idea of myjourney.coach 👩🏫.
I created the branding and initial plan in the next 3 hours. By the time my husband woke up, I was so excited and relieved. Finally! I was so sure, it took me a few months to put everything together, and that was just how I started.
It is so inspiring reading other founders stories and how they started their journey, how we all persecute our dreams, learn from eachother and solve somehow everyday problems.
👉 Weekend Challenge: if you are still looking for a business idea, try finishing up your day with a meditation ( e.g Joe Dispenza ) and ask yourself about your purpose and values towards your new business.
#Founders #startups #health #tech #coaching #entrepreneurship #miami #tech #wellness #journey #selfhelp #personaldevelopment #branding #digital #inspiration #venturecapital #socialentrepreneurs #sustainability
