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Laura Fraser

Leading Go-To-Market (GTM) strategy and execution for the strategic partnership with Salesforce

Laura Fraser is an accomplished and award-winning business development and strategic alliances executive with over 20 years of experience in exceeding revenue results within cloud, hybrid, and on-premise technology solutions.

With a proven track record, Laura excels in brokering creative deals and partnership agreements that focus on mutual success, showcasing her tenacity and intuition in the field.

As an expert communicator and influencer, Laura is highly skilled in cross-group collaboration and has built an extensive network of business partners and supporters throughout her career.

A dynamic leader, Laura is passionate about fostering high-performing and diverse teams, with a focus on creating rewarding work environments.

Laura brings with her extensive B2B solution selling experience, specializing in industries such as Manufacturing, Process, Retail, Consumer Goods, and Communications & Media.

She completed her BA in Communications at the University of Southern California and furthered her education by earning an MBA from Seattle University.

Laura has held significant roles in various organizations, including Strategic Partnerships Development Manager, New Services Go-To-Market Leader, Productivity Applications, Senior Business Development Manager, and Global Segment Leader at Amazon Web Services (AWS).

Prior to her tenure at AWS, Laura served as Senior Director ISV Partners at VMware, Vice President of Strategic Alliances at Sage, and held key positions at Microsoft, including Global Director, Accenture Digital and Avanade Partnership, Director of Global Alliances, Business Development Manager, Enterprise Sales Manager, and at IBM Corp. as a Client Executive.

Laura Fraser
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Location

Seattle, Washington, United States