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Laura Haggart
Digital Marketing Specialist at GoodLife Fitness
Professional Background
Laura Haggart is an accomplished Digital Marketing Specialist currently making her mark at GoodLife Fitness, where she utilizes her expertise in media and technology to drive digital marketing initiatives that cater to health and wellness. With a strong foundation in digital communications, Laura has transitioned through various roles within prestigious organizations, demonstrating her adaptability and keen understanding of the digital landscape.
Her journey began at Ivey Business School at Western University, where she held multiple positions, including Senior Digital Communications Specialist and Digital Communications Specialist. In these roles, Laura excelled in developing impactful communication strategies that enhanced the school's online presence while engaging the community and fostering connections with stakeholders. Her passion for digital services was evident as she advanced to the position of Digital Services Coordinator, where she oversaw the implementation of cutting-edge digital projects and improvements to enhance user experiences.
Before her significant contributions to Ivey Business School, Laura served as a Teaching Assistant and Web Support Assistant at Western University, where she cultivated essential skills in educational support and technical assistance. Additionally, her early career experience includes her role as a Publicity and Editorial Intern at Monkeyjoy Press, where she honed her skills in content creation and media outreach, setting the stage for her future endeavors in digital communications and marketing.
Education and Achievements
Laura Haggart holds an Honors Bachelor of Arts degree in Media, Information, and Technoculture from Western University, equipping her with a strong academic background that underpins her practical skills in digital media and marketing. During her time at Western, she developed an acute understanding of how technology interacts with media and how consumers engage with digital content, knowledge that has been pivotal in her career advancement.
In her current role at GoodLife Fitness, Laura applies her comprehensive education and hands-on experience to lead innovative marketing campaigns that communicate the brand's mission of promoting a healthy lifestyle. Her commitment to corporate responsibility is highlighted by her previous position as Corporate Responsibility and GoodLife Kids Foundation Specialist, where she worked towards making a positive social impact through community-focused initiatives. Laura's efforts have not only helped drive GoodLife Fitness's mission but have also created programs that resonate deeply with the community, empowering individuals to make better health choices.
Achievements
Laura’s professional journey is marked by numerous achievements that showcase her capability in the digital marketing realm. Notably, her strategic initiatives at Ivey Business School led to significant improvements in online engagement metrics, reflecting her understanding of audience needs and digital preferences. Moreover, her leadership in various digital projects has greatly enhanced the organization’s visibility and outreach.
Her role at GoodLife Fitness allows her to further leverage her skills in a sector that aligns with her passion for health and wellness. As she continues to evolve in her career, Laura remains committed to fostering positive change in the digital marketing landscape, driven by a desire to inspire and connect with audiences on a meaningful level.
