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Laura Hailstone
Freelance content writer - journalist, PR, copywriter & vision board coach
Professional Background
Laura Hailstone is a dedicated and experienced content producer with a deep-rooted passion for journalism and the written word. With over 15 years of experience in B2B publishing, Laura has skillfully blended her enthusiasm for storytelling with her expertise in public relations, copywriting, and business development. After spending 18 successful years in full-time employment, she has transitioned to a freelance career, where she collaborates with a variety of clients while seeking exciting new projects and opportunities.
Currently, Laura is proud to provide her PR and copywriting services to prestigious clients such as Ryder, a leader in vehicle leasing and rental solutions; Hiab, known for its robust load-handling equipment; and Sage People, a trailblazer in HR technology. Her diverse portfolio showcases her versatility and commitment to producing high-quality content that resonates with target audiences.
Aside from her work with established firms, Laura has an immense passion for creativity and collaboration. She thrives on developing PR and social media strategies tailored for artists, designers, chefs, singer/songwriters, and other creative individuals. This affinity for the arts amplifies her desire to connect with creative professionals looking to share their stories, enhance their public profiles, and expand their outreach. Laura encourages anyone interested in her insights to reach out for an initial conversation about creative projects.
As a writer at heart, Laura cherishes her time spent working on events that shape and inspire communities. She has a talent for sourcing dynamic speakers and curating conference and seminar programs that engage audiences. This blend of journalistic expertise and event management creates enriching experiences that foster connections.
In addition to her professional pursuits, Laura organized a charitable dating event in London called 'Date My Mate' last year, alongside smaller dating initiatives known as 'Single Sundays'. Moreover, she leads Vision Board Workshops in partnership with her artist friend under the brand London Vision Boards. With exciting future plans to expand this aspect of her work to include corporate team-bonding vision board workshops, Laura is poised to continue making a positive impact in both creative and corporate environments.
Education and Achievements
Laura has cultivated her skills in various roles throughout her extensive career, spanning high-profile positions that highlight her competency and commitment to excellence in the field of communication and content creation. Her professional journey includes noteworthy roles such as Senior Content Creator at Velo, a leading B2B marketing agency, where she harnessed cutting-edge strategies to drive audience engagement and brand awareness.
Previously, she held significant roles at GRAVITAS BUSINESS COMMUNICATIONS LIMITED as a Public Relations Specialist, where she refined her abilities in managing client relationships and executing strategic communication campaigns. Laura's experience also includes roles as Co-founder and Workshop Leader at London Vision Boards, where she drove creativity and collaboration through engaging workshops.
At The Land App, Laura served as a Content Creator, creating compelling narratives that conveyed the importance of innovative land management tools. As the Clean Air Roadshows Coordinator at DVV Media Group, Laura worked diligently to promote environmental awareness through coordinating impactful events that informed and educated the public.
Her extensive tenure as a Senior Copywriter at ADFIELD-HARVEY LIMITED enabled her to develop technical writing skills, ensuring her ability to communicate complex ideas clearly and effectively. Laura also served as Product and Business Development Manager at Road Transport Media Ltd, where she demonstrated her ability to drive revenue through strategic initiatives. Furthermore, her time as Group Content Editor at Road Transport Media Ltd and Group News Editor at Road Transport Group underscored her talent for curating engaging content while maintaining high editorial standards.
With each position taken on, Laura has embraced opportunities to learn, adapt, and grow, continuously pushing the boundaries of her capabilities while remaining dedicated to meaningful storytelling.
Notable Achievements
- Freelance Career Transition: Making the successful leap to freelance work after a long-standing and fruitful career in various full-time roles, showcasing her adaptability and entrepreneurial spirit.
- Diverse Client Portfolio: Establishing a strong client base including respected industry leaders like Ryder, Hiab, and Sage People, demonstrating her ability to attract and retain high-profile collaborations.
- Event Organization: Successfully organizing innovative dating events and workshops that not only entertain but also facilitate connections among participants, showcasing her flair for event management and community engagement.
- Vision Board Workshops: Co-founding and leading impactful vision board workshops that inspire creativity and personal development among individuals and teams, fostering a culture of innovation and motivation.
- Content Creation Excellence: Consistently delivering high-quality content across various platforms and formats, earning recognition for her unique voice and storytelling abilities.
- Key Industry Knowledge: Gaining vast experience and insight into B2B publishing and PR, which positions her as a trusted resource for brands looking to enhance their communications strategies.
As Laura Hailstone continues her career journey, she remains committed to embracing opportunities that allow her to merge her love for writing and creativity with her professional expertise, always eager to collaborate, inspire, and make a positive impact in her community and beyond.
