Suggestions
Hansen Lv
Cochlear - Director, IT Business Partner, Greater China
Professional Background
Laura Hansen boasts an impressive 14-year track record within the Consumer Goods industry, complemented by a strong background in Information Technology. Her career trajectory reflects her commitment to driving successful IT transformation initiatives within Fortune 500 multinational corporations (MNCs). Currently, Hansen serves as the Senior Manager of Functional Business Partnership for Demand at Mars Wrigley Confectionery, specifically for the AMEA and China regions. In her influential role, she acts as the strategic partner and trusted advisor to the regional and market Sales and Marketing leadership teams, adeptly building a functional IT roadmap that aligns with their vision.
In the past year, Hansen has spearheaded the significant consolidation of Sales and Route-to-Market (RTM) IT integration to facilitate the merging of the Chocolate and Wrigley segments. By incubating over 15 Sales IT projects that are perfectly aligned with the Sales Ecosystem architecture she has outlined for China, Hansen has laid down a robust foundation that propels Sales Transformation forward. Her contributions have not gone unnoticed as she also assumes additional responsibilities as a member of the Hub Management Team, comprising six senior managers and directors. In this capacity, she focuses on the engagement workstream for the Information Services and Communications (ISC) hub of Asia Pacific, which manages a shared service center for HR and Commercial operations in China, consisting of over 300 associates.
Prior to her current position at Mars, Laura served as the Senior Manager for Demand and Innovation at both the Chocolate and Pet Care functions where she led a dedicated team of 10 associates. Together, they created end-to-end solutions and services tailored to meet the broader business needs.
Education and Achievements
Laura Hansen's educational foundation is rooted in engineering, with a Master’s degree and a Bachelor's degree in Electrical Engineering from Tianjin University. This technical expertise complements her extensive professional experience in the IT sector.
Hansen's career commenced at Procter & Gamble (P&G), where she spent eight years undertaking various assignments as an IT manager focused on supporting the Sales and Supply Chain functions across multiple locations. Throughout her tenure at P&G, she cultivated a wealth of experience in roles that included System/Business Analyst, Project Manager, Business Relationship Manager, and Program Manager. Among her notable achievements was her role as the Asia Transportation Management Solution (TMS) Program Manager, where she led a diverse team of six project managers and over 40 internal and external resources. This program involved collaboration with strategic vendors such as HP and JDA, and she adeptly managed a significant IT investment of $4 million over two years, ultimately realizing a remarkable cost saving of $50 million for the organization.
Achievements
Laura Hansen’s key accomplishments throughout her career demonstrate her exceptional capabilities in strategic IT leadership and transformative business practices. Her successful management of the Sales IT integration at Mars Wrigley showcases her expertise in navigating complex business mergers, while her leadership in the development of over 15 IT projects exemplifies her foresight in aligning technology solutions with business needs.
Furthermore, her pivotal role in controlling multi-million budgets and facilitating large-scale cost savings continues to highlight her effectiveness in driving financial performance through strategic IT initiatives. Laura’s experience transcends various organizations, with her previous positions at Cochlear, Microsoft, Reckitt Benckiser, and P&G contributing to her deep well of knowledge and problem-solving abilities within the IT landscape. Hansen’s professional journey is characterized by continuous learning, growth, and a dedication to empowering teams to deliver outstanding results.
