Sign In

Laura Lawrence

Global Marketing ✦ Brand Management ✦ Product Marketing ✦ NPI Strategy ✦ Digital Innovation ✦ Demand Generation ✦ Channel Marketing ✦ Account Based Marketing ✦ Change Management

Professional Background

Laura Lawrence is an award-winning brand strategy leader and creative director with over 20 years of extensive experience across various industries including manufacturing, B2B, B2C, finance, retail, Esports, hospitality, education, and entertainment. Renowned for her strategic insight and innovative approach, Laura has played a pivotal role in driving go-to-market strategies for both products and services. Her vast expertise encompasses product marketing, SaaS solutions, and comprehensive marketing strategies tailored for product launches, rebranding efforts, and change management initiatives. With a proven track record of managing substantial budgets exceeding $10 million and leading teams consisting of over 100 professionals, Laura has consistently demonstrated her capacity for leadership and vision.

Her impressive career spans senior roles at globally recognized organizations such as HARMAN International, where she served as the Senior Director of Global Marketing for the Professional Solutions Division. Laura's tenure at HARMAN International solidified her reputation as a powerhouse in brand management and product marketing, attributes that have contributed to her numerous accolades and recognition within the industry. She has a history of successfully driving strategies that not only enhance brand visibility but also deliver measurable outcomes, establishing her as a trusted advisor for businesses looking to navigate the complex landscape of modern marketing.

Laura's commitment to innovation and excellence in marketing strategy has been recognized with several prestigious awards. She was honored with a Platinum 2020 MarCom award for her exceptional performance in formulating a COVID-19 response strategy, highlighting her ability to pivot and adapt to unforeseen challenges in the market. Additionally, she was the recipient of the 2020 Drum Awards B2B for the Best Limited Budget Campaign and was nominated for the AV in Action Award in 2020, underscoring her creative prowess and dedication to delivering results even under budget constraints.

Education and Achievements

Laura's educational background is equally impressive, equipping her with a strong foundation in both marketing and communications. She holds an MBA in Marketing from the University of Wisconsin-Whitewater, which has played a crucial role in her advanced understanding of market dynamics and consumer behavior. Additionally, she has obtained a Bachelor’s degree in Communications with a focus on Journalism, Advertising, and Public Relations from the University of Wisconsin-Whitewater, preparing her well for a career in the dynamic field of branding and marketing.

In furthering her commitment to lifelong learning, Laura studied Master of Liberal Arts in International Relations at Harvard University, which allows her to incorporate a global perspective in her marketing strategies. Moreover, she has earned a Digital Media and Marketing Certification from Duke University, signifying her expertise in contemporary digital marketing practices—essential for success in today's digital-first economy. This diverse educational background demonstrates Laura’s relentless pursuit of knowledge and her dedication to refining her skills in an ever-evolving industry.

Key Skills and Areas of Expertise

Laura’s professional accomplishments showcase her expertise in various key areas including Brand Management, Product Marketing, Go-To-Market Strategies, Digital Marketing, and Change Management. Her skills encompass:

  • Brand Management: Laura effectively manages brand identities and ensures alignment with market expectations.
  • Product Marketing: She skillfully develops and implements targeted marketing strategies to promote products and increase market share.
  • Go-To-Market Strategies: Expertise in crafting strategic plans that facilitate successful product launches and market penetration.
  • Digital Marketing: Proficient in utilizing digital marketing tools and techniques to enhance brand visibility and engagement.
  • Change Management: Effective in guiding organizations through transitions, ensuring seamless adaptation to new strategies and market shifts.

Laura's ability to harmonize traditional marketing techniques with innovative digital approaches makes her an invaluable asset to any organization, particularly in today’s fast-paced market landscape. Her strategic foresight and creative direction empower her clients to achieve their business goals and foster meaningful connections with their audiences.

Related Questions

How did Laura Lawrence leverage her extensive experience in manufacturing and B2B to enhance brand strategies across various industries?
What innovative marketing strategies did Laura Lawrence implement that led her team to win the notable 2020 MarCom award for COVID-19 Response?
Can Laura Lawrence share her insights on the importance of digital marketing in today's fast-paced economy?
What role did Laura's MBA in Marketing play in shaping her approach to effective go-to-market strategies?
How has Laura Lawrence successfully managed teams of over 100 professionals across different marketing roles?
Laura Lawrence
Add to my network

Location

Dallas, Texas, United States