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Laura Oxler

Customer Loyalty Lead at soona

Professional Background

Laura Oxler is a dynamic professional whose journey from creative producer to marketing analyst showcases her impressive ability to bridge creativity with analytics. Her career is characterized by a blend of innovation, strategy, and an unwavering passion for delivering outstanding results. Laura currently holds the position of Customer Loyalty Lead at soona, where she plays a pivotal role in enhancing customer experiences by implementing loyalty initiatives that resonate with diverse audiences.

Before assuming her current role, Laura garnered extensive experience in the marketing sector, having served as a Client Success Manager and a Marketing Analyst at soona. In these positions, she expertly analyzed market trends and customer data to drive strategic decisions, positioning the company for continued growth and success. Her earlier roles, such as Content Producer at Room 214, underscore her multifaceted background, highlighting her skills in content creation that effectively engages target demographics and strengthens brand presence.

Education and Achievements

Laura's educational background is a testament to her commitment to excellence and her passion for communications. She pursued her studies in Journalism and Mass Communications, with a focus on Advertising, earning a Bachelor of Arts (B.A.) at Kansas State University. Her time at the university not only laid a strong foundation for her career but also provided opportunities to engage in various activities that honed her leadership abilities, such as serving as the Union Program Council Entertainment Co-Chair and as an Account Executive for student-led marketing initiatives.

Laura also enriched her linguistic skills by studying Spanish at the University of Cordoba in Spain, which helped her develop a global perspective on communication and marketing methodologies. This culturally diverse experience allows her to connect with a wider audience and contributes to her innovative approach in the marketing realm. Laura's pursuit of knowledge reflects a commitment to lifelong learning, which is crucial in an industry that continuously evolves.

Professional Trajectory

Laura's professional journey is marked by a series of impactful roles that reflect her adaptability and growth within the marketing landscape. Early on, she made significant contributions as a Strategy Intern at Barkley, where she assisted in developing strategies that align with client goals while gaining invaluable insights into the strategic aspects of marketing. Following this, her position as a Target Brand Ambassador Manager at Periscope allowed her to fine-tune her branding skills while managing high-profile campaigns that maximized brand visibility and engagement.

Her hands-on experience as a Cool Manager at the City of Bel Aire and a Sales Associate at Cocoa Dolce Artisan Chocolates further underscores her versatility and dedication to enhancing customer experiences in various settings. Each role stepped up her skills in collaborating with teams, enhancing customer service, and driving sales initiatives.

As she transitioned into the role of Marketing Analyst, Laura took her experience in content production and customer engagement to address complex marketing challenges through data-driven solutions, showcasing her analytical abilities alongside her creative skill set.

Achievements

Laura's professional accomplishments are highlighted by her ability to successfully manage customer relationships, promote brand loyalty, and drive growth in multiple capacities. Her leadership in customer success at soona has not only improved client satisfaction rates but has also increased customer retention through innovative loyalty programs. Laura’s capacity to understand the intersection of creativity and analytics has led to the development of effective marketing strategies that have measurably enhanced business performance.

Moreover, her contributions to Room 214, particularly in her dual roles as Content Producer and Marketing Analyst, have played a significant part in establishing the agency's reputation for strategic creativity and client satisfaction. Her collaborative efforts are documented in successful campaigns that have garnered positive feedback from both clients and target audiences.

As an advocate for professional growth, Laura encourages others in her field to explore the synergies between various disciplines, emphasizing how a multifaceted skill set can lead to greater opportunities and success. Her career stands as an inspiration for those looking to combine creativity with analytical rigor to make meaningful impacts within the marketing industry.

Highlights

Jul 23 · linkedin

Attention to brands trying to have the best holiday ever this year! We're doing 12 Weeks of Holiday Content Strategy webinars at soona every Wednesday. It kicks off tomorrow with Jessie Healy 🎨 sharing insights about Ad Creative that Converts on Meta!

Sign up here: https://soona.co/webinars And of course, we'll be recording for you busy bees.

Jul 18 · linkedin

Grit. Empathy. Ingenuity. Negotiation. Experimentation. Energy. Harmonizing. Provocation.

These are the superpowers of soona's sales & producer team. Our org is a magical combination of creative, sales, support, tech and retail backgrounds. A motley crew of smart and creative people.

It's been 1 year since we formalized a sales function at soona, and it's been a wild ride of growth, learning, failure and success. And lots of Slack emoji parties.

Thank you to Jackie Schnicke for leading our department through the superpowers exercise!

Cheers to this incredible team, so proud of your growth! Jackie Schnicke Zoe Seitz Caleb Denecour Alecia Pennington Jaymi Jaworoski Tatiana Ebanks Tichelle Henderson Amy Hanselmann Cecilia Wilson Maddie Filderman Ryan Thomson Lauren Schneck Leah Castile

Related Questions

How did Laura Oxler's experience studying Spanish in Spain influence her approach to marketing?
What were some of the significant achievements Laura Oxler accomplished in her role at Room 214?
How has Laura Oxler combined her creative background with her analytical roles in marketing?
In what ways did Laura Oxler's leadership roles at Kansas State University prepare her for her career in marketing?
What innovative strategies has Laura Oxler implemented as the Customer Loyalty Lead at soona?
Laura Oxler
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Location

Boulder, Colorado