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Laura Parker

Cross-Functional Strategy & Systems Lead at AWS

Laura Parker is a highly accomplished professional with a rich and diverse background in marketing, digital technology, and e-commerce.

She holds an MBA from NYU Stern School of Business and a B.A. from the University of Michigan, showcasing her commitment to education and excellence.

Laura has held significant positions at renowned organizations including The Coca-Cola Company, where she served as the Digital Lead for Global Ventures at Costa Coffee, Director of E-commerce Technology focusing on B2C and B2B2C, and Director of Marketing Technology.

Her expertise extends to roles such as Senior Manager of Marketing Technology, demonstrating her proficiency in leveraging technology for marketing purposes.

Prior to her tenure at Coca-Cola, Laura served as a Senior Consultant specializing in Marketing and Digital Strategy as a Freelance Contractor, emphasizing her adaptability and strategic thinking.

During her career, Laura Parker has also made notable contributions in the sports and entertainment industry, having served as the Senior Director of Marketing at Nets Basketball, Director of Marketing at Harrah's Entertainment, and Director of Strategy at Turner Broadcasting System, Inc. in the Sports, Entertainment & Animation division.

Laura's professional journey reflects a deep understanding of marketing, technology, and strategy, positioning her as a dynamic and versatile leader in the corporate world.

Highlights

Jun 17 · linkedin

Interesting article on how AI is reshaping marketing! The availability of usable data for LLM and AI is crucial for companies to fully harness this transformative technology. Check out the insights here: https://lnkd.in/eT8XSuqM

Mar 29 · linkedin

Adobe Summit 2024 provided an exceptional peek into what the future holds. Some highlights for me were #EdBastian from #deltaairlines keynote, some powerful capability enhancements on #AdobeExperiencePlatform, the #Amazon Innovator event and some of the amazing ways #Firefly will transform the content supply chain. Kudos to Adobe for putting together such an impressive event and for all the cool unveils of what’s to come. #adobesummit2024 #firefly #aep #workfront #aws #adobe #ai #aem #adobesummit

Related Questions

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Laura Parker
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Experience

Cross-Functional Strategy & Systems Lead, AWS Website at Amazon Web Services (AWS) (April 2022 - Present)
Executive Consultant - Marketing & Strategy at Koncept House (February 2021 - March 2022), Digital Lead, Global Ventures - Costa Coffee at The Coca-Cola Company (2019 - 2020), Director, E-commerce Tec at Turner Broadcasting (2002 - 2006)

Location

Atlanta, Georgia, United States