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Lauren Y. Zweifler

Data, Measurement & Insights Executive | Driving Advertising Revenue Growth via Insights

Lauren Zweifler is a Marketing, Media, and Marketing Research expert with over 10 years of experience as the Senior Vice President of Insights & Research at NBC Universal's Advertising Sales & Partnerships division.

During her career, Lauren has excelled in building and leading multidisciplinary teams, driving revenue growth, marketing activations, and enhancing brand reputation for businesses in competitive industries.

She is known for her innovative marketing research strategies, client-first mentality, and ability to translate data into critical insights for developing sales and marketing solutions in challenging landscapes.

Lauren holds a Master of Business Administration (MBA) from Fordham Gabelli School of Business and a Bachelor of Arts (BA) in Communication and Media Studies from The University of Wisconsin-Madison.

Prior to her role at NBC Universal, she has held key positions at well-known organizations like Screenvision, Rainbow Media, Discovery Communications, Turner Broadcasting System, and Petry Television.

Lauren Y. Zweifler
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Location

New York City Metropolitan Area