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Laurens Van der Keilen
Northern Europe GTM Manager - ISV & OEM Sales at Salesforce
Professional Background
Laurens Van der Keilen is a highly accomplished business professional with extensive experience in managing and building complex CRM environments. Throughout his career, he has developed strong expertise in consulting for Northern European Salesforce customers—specifically those headquartered in the Benelux and Nordic regions. Laurens's primary focus is on helping organizations leverage add-on ISV/OEM/VAR functionalities to maximize their return on investment (ROI) in IT ventures. His collaborative approach involves working closely with a diverse ecosystem of global and specialist integrators during implementations as well as with various professional services bundles.
In his role as Senior ISV Go-To-Market Manager at Salesforce, Laurens has been instrumental in shaping market strategies for SaaS products. His prior experience at Salesforce also includes positions as Partner Account Manager, Strategic ISV Recruitment Manager, and Customer & Competitive Intelligence Analyst, affirming his comprehensive knowledge of the industry from multiple perspectives.
An advocate for digital transformation, Laurens believes in the importance of adaptability in business practices, focusing on how organizations can evolve to remain competitive in an ever-changing technological landscape. With a commitment to excellence, he has showcased advanced capabilities in sales, service, marketing, business intelligence, and specialized industry functionalities.
Education and Achievements
Laurens holds an impressive academic record that speaks to his dedication to continuous learning and professional growth. He obtained an Executive Master’s degree in Financial Markets from the prestigious Solvay Brussels School. His thirst for knowledge propelled him to enroll in several executive courses, including Venture Capital & Private Equity at Vlerick Business School, and Cloud Strategy in Practice at Nyenrode Business University, showcasing his keen interest in financial tech and cloud innovations.
His educational achievements include a Master of Science in Global Management, which he earned Magna Cum Laude at Antwerp Management School, alongside another Master of Science in Applied Economics, also achieved Magna Cum Laude at the University of Antwerp. Furthermore, Laurens attended an Executive Education program in Strategic Account Management at the Rotterdam School of Management, Erasmus University, solidifying his account management skills.
Domains of Expertise
Laurens has established a broad range of expertise across multiple domains, ensuring that he remains versatile and adaptable in his professional journey. His key areas of focus include:
- Sales: Proficient in eSignature, Contract Lifecycle Management, Incentive/KPI Management, Account Planning, and Configure Price Quote (CPQ) processes, he helps businesses optimize their sales operations.
- Service: Laurens is skilled in enhancing customer satisfaction through CSAT, NPS, advanced self-service, intent and sentiment analysis, as well as Case Translation and IT service management (ITSM).
- Marketing & Ecommerce: His knowledge extends to content management systems (CMS), digital asset management (DAM), product information management (PIM), and cutting-edge technologies like 3D and augmented reality visualization.
- Business Intelligence: He emphasizes the importance of data governance, data enrichment, data cleaning, and data lifecycle automation in harnessing the power of analytics for informed business decisions.
- General PaaS ISV Functionality: Laurens is adept in various functionalities including DevOps, backup/archiving, ERP systems, HR management (HRM), applicant tracking systems (ATS), robotic process automation (RPA), API integration, and project management.
- Industry-Specific Functionality: He has in-depth knowledge of solutions tailored to various industries, such as Healthcare and Financial Services (quality, risk, KYC & compliance management), retail (clienteling, segmentation), and manufacturing (supply chain, product lifecycle management, engineering management services).
- Public Sector: He has expertise in cybersecurity, malware protection, GDPR regulations, and privacy and residency issues, making him a trusted advisor within the public sector as well.
Soft Skills
Laurens's success in the business landscape can also be attributed to his exceptional soft skills. He excels in change management and digital transformation advisory, providing insightful counsel to organizations navigating complex transitions. His project and account management experience, combined with strong team leadership capabilities, allow him to effectively drive initiatives to fruition while ensuring alignment with organizational goals.
Global Work Experience
Having lived and worked in globally diverse cities such as Melbourne, Dublin, London, Amsterdam, and Brussels, Laurens has developed a truly international perspective. This cross-cultural expertise enriches his approach to consulting and enables him to understand the unique challenges and opportunities faced by businesses across different regions. His adaptability and thorough understanding of global markets empower companies to tailor their strategies accordingly.
Conclusion
Laurens Van der Keilen is a dynamic business professional who seamlessly merges expansive expertise with an unwavering commitment to success. His educational background, professional experience, and soft skills position him as a valuable asset to any organization looking to enhance its CRM systems and drive digital transformation efforts. With a focus on delivering value, driving efficiency, and improving overall ROI, Laurens is dedicated to helping businesses thrive in today's competitive landscape.
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.