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Laurita Florez

Content marketing for B2B tech companies & SaaS startups | Co-founder @Marketing Thinking | LinkedIn Top Voice 2023

Laurita Florez is a content marketing professional with a background in strategic marketing, content marketing, copywriting, customer and market research, and innovation management. Laurita's passion lies in lifelong learning, customer behavior understanding, and implementing innovative online and offline marketing strategies.

Laurita's educational journey includes studying Technical Content Marketing at CXL, Copywriting at Florida Global University, Digital Marketing and Business Administration at thePower, Business Intelligence and Analytics at Pacífico Business School, and Marketing at Universidad Peruana de Ciencias Aplicadas.

Throughout her career, Laurita has been involved with various organizations, including roles as a Mentor at UTEC Ventures, Founder of Marketing thinking, Co-Founder & CMO of Vefit, Co-host at Extraordinarias, Founding member & Head of Content Strategy at Extraordinarias, Marketing & Sales Lead at UTEC Posgrado, Co-Founder of Posible, Marketing Senior/Staff at EY, and Commercial Intelligence Analyst/Intern at Sentinel Perú S.A., where she also served as a Marketing Intern.

Laurita Florez
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Location

Peru