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Lavinius Marcu

Product Management Consultant @ Toptal | Product Strategy, Innovation

Lavinius Marcu is a Toptal Certified Top-3% Product Management Consultant with over 10 years of experience, known for his expertise in Product Strategy, Innovation, and Execution.

He co-founded 2performant.com, an affiliate marketing software company that went public in 2020, showcasing his entrepreneurial spirit and business acumen.

Lavinius Marcu has a strong educational background, having studied at prestigious institutions like Saïd Business School, University of Oxford, and Rotterdam School of Management, specializing in Artificial Intelligence, Business Information Management, and Data Science.

With a diverse professional history, he has held key roles at renowned companies such as Toptal, Travelport, VDash, Hotelbeds Group, GTA, TheGenieLab, Paylogic, and Aprefis, displaying his versatile skill set and adaptability in various business environments.

Passionate about innovation and pushing boundaries, Lavinius Marcu aspires to work with ambitious companies pursuing groundbreaking endeavors such as a space race, emphasizing the importance of lateral thinking, early testing, and non-linear mathematics in achieving extraordinary goals.

Highlights

Sep 28 · linkedin

Are we automating product management?

Not entirely, but most of it.

The role of Product Managers is on the cusp of a transformative evolution. Instead of panic, we should be excited about the new opportunities that lie ahead.

Why is this happening?

  • Data Revolution: Companies invested in data lakes are streamlining processes and accelerating product delivery, eliminating the need for time-consuming data bridges.
  • AI Integration: The integration of AI is poised to automate decision-making and product development, making it a matter of time before it becomes a reality.

Skills in Demand:

The traditional focus on "hard" PM skills is shifting. In the future, Product Managers with exceptional communication and client engagement skills will be in high demand.

The Future-Ready Product Manager:

Imagine being a detective in a 3D catalog of future products, where your task is to identify winners and collaborate seamlessly with both internal and external stakeholders. This process promises to be more transparent than ever—exciting, thrilling, and truly cutting-edge!

Embrace the change and get ready for an exciting ride into the future of Product Management!

Sep 24 · linkedin

Is Blockchain Still Valuable Beyond the Cryptocurrency Hype?

In a nutshell: Yes, but two key aspects hinder senior executives from taking it seriously:

  • Blockchain is misunderstood and commonly associated with cryptocurrencies and financial speculation. Instead, we should emphasize the trust it establishes.
  • Blockchain propaganda began with the technology rather than focusing on the customer/business experience. In other words, let's pitch to CEOs that a +$20 billion market of smart contracts awaits their company.

In a 30-second definition of blockchain:

Blockchain is the application of cryptography in software development. Its primary purpose is to address the Byzantine problem (https://lnkd.in/ezah3uR6) and prevent scenarios where corrupt generals can issue misleading orders. In simpler terms, a blockchain system excels at handling misinformation and upholding truthfulness and integrity within a system.

Can any business utilize blockchain? Yes, and there is a strong chance that adoption will grow. Successful companies seldom operate in isolation; they function within networks. Blockchain offers the perfect ecosystem for inter-organizational collaboration, based on trust and security.

While blockchain has primarily found application in supply chain management, there is no impediment to its adoption in marketing. Instead of the traditional method of 'hunting' leads in the web 2.0 landscape, we can access a database of smart contracts and participate in a transparent sales process.

For those interested in delving deeper into the subject, MIT offers an insightful openware course on blockchain: MIT's Blockchain Course https://lnkd.in/eRd9ucaX

For all the strategic thinkers and 'thought leaders,' there is still a significant market opportunity in the smart contract marketplace. Nailing the initial use-cases should not be that hard.

#Blockchain #Technology #Innovation

Related Questions

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Lavinius Marcu
Lavinius Marcu, photo 1
Lavinius Marcu, photo 2
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Location

London, England, United Kingdom