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Lawrence Neisler

Helping small companies win big in huge categories | working with leadership teams and investors | brand strategist | creative director | marketing expert | independent board member

Lawrence Neisler is a strategic brand creator specializing in emerging brands within the food & beverage, CPG, and consumer products sectors. With a passion for helping small brands shine in competitive markets, Lawrence empowers them to achieve great success.

Having studied Business, Management, Marketing, and Related Support Services at the University of Illinois Springfield, Lawrence brings a solid educational foundation to his brand strategy endeavors.

Throughout his career, Lawrence Neisler has held key roles in several distinguished organizations. He was a former Independent Member on the Board of Directors at Infusion Marketing, previously served as Brand Strategist, Creative Director, and Partner at both GOGO BRAND STUDIO and Wilburn Thomas, and also held the position of Creative Director and Managing Partner at Steadfast Interactive.

Highlights

May 24 · linkedin

A while back, the founder of spirits brand told me his lens for success was seeing their empty bottles in garbage cans. While getting this, I believe that great packaging always makes a visceral connection with consumers. Case in point, it was painful to let go of these beautiful Hoste boxes by Jordan Tepper. As for the cocktails inside, in a category full of mediocre offerings, these ready to drink cocktails taste like they were made by a real bartender, in a proper bar, from proper ingredients. Properly not cheap. https://lnkd.in/eej_YMFE

Oct 2 · linkedin

So many of us have been on LinkedIn for a long time, accumulating many connections. Careers are fluid and people move around, while learning and evolving. In this light, I think it's good from time time to let everyone know what we are up to. Here is me as of today.

I am a founder and creative director at GOGO Brand Studio. We help small brands play big in huge categories. This economy brings a lot of challenges for emerging CPG brands to survive & thrive. We provide investors and leadership teams expert help and (as needed) tough love to successfully navigate is this overcrowded space. Sweet spots: packaging correction to increase trial & velocity, high engagement brand campaigns and DTC conversion.

Happy to share some mini case studies on request.

Wishing everyone a great day!

Lawrence Neisler
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Location

Chicago, Illinois, United States