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Lawrence Norman

CEO/GM/Advisor/Adjunct Professor

Lawrence Norman is an experienced professional currently serving as Interim Chief of Staff & Head of Strategy at Eastside Golf, a role he took on in September 2024.4 He is also an advisor and investor in the company.7 Norman has a diverse background in marketing, education, and sports consultancy.7

Prior to his current role, Norman was a fan and investor of Eastside Golf before joining the leadership team.4 He has been actively involved in promoting the brand, which has been growing rapidly and gaining popularity among pro athletes, artists, golfers, and others who connect with the Eastside culture.1

Norman has a strong connection to Clark University, where he both studied and worked.23 He has expressed gratitude for the mentorship he received during his time there, particularly in the field of marketing.6

In addition to his work with Eastside Golf, Norman has experience in creative design and marketing. He offers services in retouching, creative artwork, and presentation design for small businesses and entrepreneurs.58

Norman is based in the Greater Boston area and has over 500 connections on LinkedIn.2 His involvement with Eastside Golf aligns with the company's mission to change the game and elevate golf culture.3

Highlights

Feb 28 · linkedin

I messed up.

I had never had a guest in my "#Marketing to You" class at Clark University from HR/Talent.

It was time to correct that for the Season 6 Finale. (Topic: "Confidence”)

I had just met Kate Forrestall (Chief Talent Officer from Tripadvisor) right before class, but I feel like I have known her for years. Kate is approachable, extremely sharp and so easy to talk to. The students loved her.

Here is some of the amazing wisdom she dropped on us today.

What she looks for in interviews: Grit, Humility, Creativity, Pragmatism, Flexibility.

Her interview approach focuses on behavioral questions.

“Tell me about a time_____.”

However, the answer isn’t as important as the follow-up.

“What did you learn?”

And “how did you apply this best practice and share it with your team?”

This was absolute gold for our students.

So, maybe I messed up, but I made up for it. It only took me 6 seasons, 3 universities and 2 countries to do so!

Season 6 is now officially in the books.

Thanks to the students, the great, generous guest speakers and our talented, organized and super nice TA Hodaya Zhang.

Feb 6 · linkedin

The Boston Celtics, 17-time National Basketball Association (NBA) Champions, are one of the most successful sports franchises of all time.

But they are about so much more than just on-court wins.

The Celtics, and Red Auerbach, in particular, have been at the forefront of major, positive change in sport.

The Celtics talent spills over into the corporate offices as well.

The awesome Nicole Federico, The Celtics’ SVP Marketing + Content, is here today at Clark University to discuss partnerships with my “#Marketing to You” class.

Season 6, Episode 4 starts now.

Video Credit: The super talented Natalie Hoang

Clark Entrepreneurship and Innovation Program

Related Questions

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Lawrence Norman
Lawrence Norman, photo 1
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Location

Greater Boston