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Lee Basford
Art Direction & Design
Lee Basford is a multifaceted creative professional based in Tokyo, Japan.1 He works as an art director, graphic designer, artist, and photographer, specializing in blending these disciplines to create work that exists at the intersection of art and design.1
Professional Background
Lee is associated with Humankind, a creative agency where he applies his diverse skill set.4 His work encompasses a wide range of projects and clients, including notable brands such as Sega and Nike.4
Artistic Approach
Basford's approach to his work is characterized by:
- Versatility: He seamlessly integrates various creative disciplines in his projects.
- Overlap of Art and Design: His work often explores the boundaries between artistic expression and functional design.1
- Photography: He has a particular interest in photography, which he incorporates into his professional work.
Recent Projects
Lee Basford has been involved in several notable projects:
- A collaboration with BALMUDA, a Japanese brand, to celebrate their 20th anniversary.2
- An exhibition titled "Tour de Tohoku: The Road to Here" held at Paul Smith SPACE in Omotesando, showcasing his photography work from the Tohoku region.3
- A photostory for Rapha, focusing on a bicycle journey from Osaka to Tokyo.5
Lee Basford's LinkedIn profile (username: leebasford) serves as a platform for him to share his work and connect with other professionals in the creative industry.
Highlights
When I was asked by @Strava to share one of Tokyo’s ‘must do rides', go out shoot and ride it with friends. I wanted it to cover all the things I love about the mountains surrounding this city. Keeping to the smaller back roads as much as possible, nice climbs, a canyon with some natural water slides to cool down in. Food stops that included hand made tofu and ice cream, a 400 year old mountain café and ending at Tokyo’s oldest sake brewery—conveniently located next to the remote Sawai train station, which will take you back in to central Tokyo.
https://lnkd.in/fty8hK7 #strava #mustdorides #tokyo #explore
My exhibition, 'Tour de Tohoku: The Road to Here' started on Saturday at Paul Smith SPACE in Omotesando.
I've visited the Tohoku region many times, cycling and taking photographs. This year I was asked by Paul Smith to ride and shoot the Tour de Tohoku and capture the view from the road and show how things look today. This coincided with his design of the official jersey and support for the event.
The exhibition runs from Sat 28th Oct - Sun 26th Nov Paul Smith SPACE GALLERY in Omotesando 5-46-14 3F Jingumae, Shibuya-ku, Tokyo Mon - Fri 12:00 - 20:00 / Sat, Sun, Holiday 11:00 - 20:00
