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Lee Procida
Founder & President of Mountwell Marketing > Fractional Consulting + Local Marketing Agency
Lee Procida is an accomplished content marketer and leader, known for his diverse digital skill set and ability to drive transformative change. With a background in journalism, public relations, and communications, Lee found his passion in digital marketing and content creation. He has a track record of success, including leading a 16-person creative agency for a $2 billion enterprise, where his team was responsible for all product content and digital assets for a 3,000-person organization. Their work not only enhanced the brand's perception but also significantly increased ecommerce sales, particularly on Amazon. Lee is now the founder of Mountwell Marketing, focusing on empowering small local businesses with effective marketing strategies and tools.
Highlights
Does anyone here have hands-on experience with both Shopify and Squarespace e-commerce functionality in the past six months or so?
Have a client looking to make a migration to one or the other, and the dozens of comparison videos and articles I've found online are either outdated or speak in generalities that aren't helpful. (ChatGPT dutifully reiterates all these same unhelpful points.)
To be more specific, this is a small business selling physical products in the United States, looking to improve upon their current e-commerce experience (moving from Square) and growing regionally.
From my experience and research so far, it seems that Squarespace is cheaper, more customizable (without needing a developer), offers lots of integrations, and is able to do all the same back-end logistical things Shopify can do. However, most of the online comparisons I've found say Shopify's better for ecomm businesses selling physical products. What am I missing here?
Any insight on specific differentiators would be most helpful!
#ecommerce #smallbusiness #shopify #squarespace #square #websites #webdesign
Good example of garbage in, garbage out, when training AI models. Can you spot the difference? 😏
I'm helping my daughter's school PTA refresh their website. Their mascot is a blue cheetah, so I thought it'd be fun to use AI tools to generate some blue cheetah patterns for header backgrounds.
I have four paid image generator memberships at the moment (still trying to figure out my favorite) and only one could actually produce a cheetah print on the first try. The rest all spit out leopard prints.
(Cheetahs have solid black spots. Leopards have rosettes with lighter insides and dark splotchy outlines. I just quizzed my 8-year-old on this and she nailed it. 😊)
In order, these first four images are from Stable Assistant, ChatGPT 4o, Gemini Advanced, and Midjourney (the only one that got it mostly right every time). Last two images are actual photos of a cheetah and leopard for reference.
Now, if you Google "cheetah print" you get a ton of leopard print images. Apparently there are a lot of bad meta descriptions when it comes to animal prints. And I guess if you train AI models on this, they also don't know the difference between the patterns.
It's silly, but it's also much easier to spot the inaccuracy in an example like this, whereas it can be much more camouflaged in a factual text query. (I'll see myself out. 😅)
#ai #generativeai #genai #chatgpt #gemini #midjourney #stablediffusion #stabilityai #dadjokes
