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Leigh Greenfelder

Associate Vice President, Communications and Outreach at Kent State University

Professional Background

With an extensive and diverse career in communications and public relations, Leigh Greenfelder has built a formidable portfolio of achievements and experiences. As the current Associate Vice President for Communications and Outreach at Kent State University, Leigh has been instrumental in developing and implementing strategic communication initiatives that resonate with diverse audiences. With an expertise in managing complex projects, Leigh excels in fostering relationships and translating organizational goals into effective messaging.

Prior to her role at Kent State, Leigh held the position of Assistant Vice President for Advancement Communications at the same institution, where she honed her skills in overseeing communication strategies that support fundraising and alumni relations efforts. Her leadership in this role contributed significantly to enhancing the university's outreach and engagement efforts with its alumni network and the wider community.

Before her time at Kent State, Leigh was the Vice President at WhiteSpace Creative, where she was responsible for leading a team dedicated to delivering innovative and impactful public relations campaigns. Her experience at WhiteSpace Creative also included serving as the Vice President of Public Relations, where she devised strategic communication plans and managed client relations, strengthening the agency's reputation for excellence in the industry.

Leigh's career began in earnest at Highland PR, where she progressed from an Account Executive to a Vice President after the firm was successfully acquired by WhiteSpace Creative. This role allowed her to develop her strategic and leadership skills, positioning her as a key player in the agency's growth and client engagement efforts.

More recently, Leigh served as the Director of Media and Community Relations at Akron Racers, where she was responsible for the team’s public relations efforts, ensuring that communication with fans and the media was both effective and on-brand. Earlier in her career, she gained experience at Dix & Eaton, solidifying her foundation in public relations and crisis communication.

Education and Achievements

Leigh Greenfelder's educational journey began at Jackson High School, where she laid the groundwork for her future academic pursuits. Following her high school graduation, she obtained her Bachelor of Arts degree from Ashland University, a pivotal step that equipped her with the necessary skills in communication and public relations.

Leigh also furthered her education at Coastal Carolina University, where she expanded her knowledge in the field and developed a deeper understanding of the evolving landscape of communications.

Throughout her career, Leigh has consistently focused on maximizing efficiency and enhancing the strategic direction of communication practices. Her strengths as identified by the StrengthsFinder 2.0 assessment include being a Relator, Strategic thinker, Achiever, Maximizer, and having Command. These strengths have played a critical role in her ability to foster meaningful relationships and lead teams to success in various initiatives.

Notable Achievements

Leigh’s enhanced leadership capabilities and strategic communication expertise have garnered accolades and recognition similar to none in her field. Under her stewardship in various organizations, Leigh has led successful campaigns that have significantly contributed to enhanced engagement with target audiences, which is pivotal for institutional advancement in today’s digital and interconnected world.

Leigh's innovative approach to communication has not only resulted in higher visibility for the organizations she has been a part of but has also fostered a strong sense of community engagement and outreach. Her dedication to fostering relationships, coupled with her strategic planning abilities, has made her a true asset in the field of communication and public relations.

tags:[

Communications

Outreach

Public Relations

Media Relations

Strategic Communication

Higher Education

Team Leadership

Community Engagement

Fundraising

Alumni Relations

Innovative Campaigns

Organizational Advancement

Public Affairs

Crisis Communication

Communication Strategy

Related Questions

How did Leigh Greenfelder develop her expertise in strategic communication?
What led Leigh Greenfelder to pursue a career in public relations and communications?
In what ways has Leigh Greenfelder contributed to Kent State University's communications efforts?
What strategies does Leigh Greenfelder employ to foster community engagement?
How has Leigh Greenfelder's education influenced her approach to leadership in communications?
What significant challenges has Leigh Greenfelder faced in her public relations career, and how did she overcome them?
How has Leigh Greenfelder leveraged her strengths to lead successful teams and initiatives in her roles?
Leigh Greenfelder
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Location

Akron, Ohio, United States