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Lenore Estrada

Owner at Three Babes Bakeshop

Lenore Estrada is a successful entrepreneur and civic activist based in San Francisco, California. She is the Co-Founder and Executive Director of SF New Deal, a nonprofit organization she helped launch in March 2020 in response to the COVID-19 pandemic.1 SF New Deal provides support services and financial opportunities for small businesses in San Francisco, particularly focusing on paying restaurants to make and deliver meals to hungry people during the crisis.1

In addition to her role at SF New Deal, Estrada is also the Co-Founder and Owner of Three Babes Bakeshop, a popular pie business she started in 2011.3 The bakeshop specializes in seasonal pies made from organic, sustainably grown ingredients sourced primarily from California's Central Valley.3

Estrada holds a Bachelor of Arts in History from Yale University, which she earned between 2001-2005. Her background includes experience in finance, marketing, project management, and customer success.3

Originally from Stockton, California, Estrada's upbringing in a diverse city with economic challenges shaped her interest in poverty alleviation and supporting vulnerable populations. This background has informed her approach to providing sustained, meaningful support to businesses through SF New Deal.1

Under Estrada's leadership, SF New Deal has made a significant impact. As of February 2021, over 160 restaurants had participated in SF New Deal programs, collectively earning over $16 million over the course of 11 months.2 The organization operates multiple programs with various funding streams, acting as a liaison and project manager to channel federal, state, and local relief funds to its participants.2

Estrada's work with SF New Deal has been recognized for its innovative approach to supporting both local businesses and food-insecure populations during the pandemic, demonstrating that grassroots mutual aid can be both feasible and scalable.2

Highlights

Mar 6 · sfnewdeal.org
Our Team — SF New Deal | Thriving Small Businesses & Vibrant ...
Our Team — SF New Deal | Thriving Small Businesses & Vibrant ...
Sep 16 · hi-in.facebook.com
San Francisco-based Lenore Estrada uses hard-learned lessons to ...
The Deal That's Saving San Francisco's Restaurants
Oct 13 · sfnewdeal.org
Executive Director Lenore Estrada on Latinx Identity, Small Business ...
Executive Director Lenore Estrada on Latinx Identity, Small Business ...
Out of the Crisis #15: Lenore Estrada on her SF New Deal, serving ...

Related Questions

How did Lenore Estrada transition from running a bakery to leading a COVID-19 relief effort?
What challenges did Lenore face when starting SF New Deal?
How has SF New Deal impacted the community in San Francisco?
What inspired Lenore to name the organization SF New Deal?
How did Lenore's experience with layoffs influence her approach to SF New Deal?
Lenore Estrada
Lenore Estrada, photo 1
Lenore Estrada, photo 2
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Location

San Francisco, California, United States