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Lenore Estrada
Owner at Three Babes Bakeshop
Lenore Estrada is a successful entrepreneur and civic activist based in San Francisco, California. She is the Co-Founder and Executive Director of SF New Deal, a nonprofit organization she helped launch in March 2020 in response to the COVID-19 pandemic.1 SF New Deal provides support services and financial opportunities for small businesses in San Francisco, particularly focusing on paying restaurants to make and deliver meals to hungry people during the crisis.1
In addition to her role at SF New Deal, Estrada is also the Co-Founder and Owner of Three Babes Bakeshop, a popular pie business she started in 2011.3 The bakeshop specializes in seasonal pies made from organic, sustainably grown ingredients sourced primarily from California's Central Valley.3
Estrada holds a Bachelor of Arts in History from Yale University, which she earned between 2001-2005. Her background includes experience in finance, marketing, project management, and customer success.3
Originally from Stockton, California, Estrada's upbringing in a diverse city with economic challenges shaped her interest in poverty alleviation and supporting vulnerable populations. This background has informed her approach to providing sustained, meaningful support to businesses through SF New Deal.1
Under Estrada's leadership, SF New Deal has made a significant impact. As of February 2021, over 160 restaurants had participated in SF New Deal programs, collectively earning over $16 million over the course of 11 months.2 The organization operates multiple programs with various funding streams, acting as a liaison and project manager to channel federal, state, and local relief funds to its participants.2
Estrada's work with SF New Deal has been recognized for its innovative approach to supporting both local businesses and food-insecure populations during the pandemic, demonstrating that grassroots mutual aid can be both feasible and scalable.2


