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Saad Umerani

Cofounder & CEO at Protein Bakeshop

Saad Umerani is a 31-year-old venture capitalist and entrepreneur who co-founded Protein Bakeshop (PBS) in the UAE. He is the CEO of the company and a founding partner at Enable Future, a Dubai-based venture capital firm that invests in seed and early-stage companies in the US and MENA region.12

Professional Background:

  • Holds a bachelor's degree in engineering from Canada
  • Founder of Enable Future venture capital company
  • Director of M&A at ValuStrat
  • Previously founded two FinTech software programs used by 40 banks in the Middle East124

Protein Bakeshop Journey: Umerani co-founded Protein Bakeshop with nutritionist Rashi Chowdhary in 2013. He was instrumental in transforming her healthy baked snacks into a consumer goods product. His key contributions include:

  • Developing the business model
  • Securing initial funding from "family, friends, and fools"
  • Implementing a strategic marketing approach focused on visibility
  • Expanding the brand to 500 stores across UAE, Kuwait, Oman, Bahrain, Pakistan, and Singapore1

Investment Philosophy: Umerani is known for investing in startups with passionate founders and great vision. He believes in taking calculated risks and sees potential in businesses with strong entrepreneurial spirit.12

Notably, he has a philosophical approach to entrepreneurship, once stating, "To all entrepreneurs, bad news is better than no news. To fail is ok, to go through a rough patch is ok".3

Highlights

Generation S: Good health is good business for Protein Bakeshop
Generation S: Good health is good business for Protein Bakeshop
Nov 10 · youtube.com
Saad Umerani on Building Protein Bakeshop, Making ... - YouTube
Saad Umerani on Building Protein Bakeshop, Making ... - YouTube
Nov 10 · abovedigital.com
Saad Umerani on Building Protein Bakeshop -Forward Thinking
Feb 25 · masala.com
POWER PLAYER - SAAD UMERANI - Masala.com
POWER PLAYER - SAAD UMERANI - Masala.com

Related Questions

How did Saad Umerani transition from venture capital to running a bakery?
What challenges did Saad Umerani face when expanding Protein Bakeshop internationally?
How did Saad Umerani's background in venture capital influence his approach to Protein Bakeshop?
What strategies did Saad Umerani use to get Protein Bakeshop into Starbucks?
How did Saad Umerani and Rashi Chowdhary's collaboration begin?
Saad Umerani
Saad Umerani, photo 1
Saad Umerani, photo 2
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Location

United Arab Emirates