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Leoni Janssen

Builder of movements in Tech and MACH

Leoni Janssen is a prominent figure in the technology and branding sectors, currently serving as the CEO and Founder of The BaaS Company, a consultancy that specializes in branding and communications for tech organizations. She is also an Advisory Board Member at the MACH Alliance, an organization dedicated to promoting open, best-of-breed technology ecosystems for enterprises. Janssen's expertise lies in guiding businesses through digital transformation and enhancing their brand positioning within competitive markets.

Professional Background

  • The BaaS Company: Founded by Janssen, this consultancy focuses on providing a comprehensive branding service tailored to the needs of B2B tech companies. The agency emphasizes a collaborative approach to branding, integrating various disciplines to create impactful brand experiences.13
  • MACH Alliance: As part of the Advisory Board, Janssen contributes her insights into the evolving landscape of enterprise technology, helping organizations navigate the complexities of adopting microservices and API-first architectures.24

Experience and Skills

Leoni has extensive experience in communications and branding, having spent over a decade in leadership roles within the tech marketing space. Before establishing her consultancy, she held significant positions at Edelman Technology PR and Unit4, where she was instrumental in shaping brand strategies during periods of growth and transformation.14 Her work often involves mentoring startups and fostering innovation within established companies.

Contributions to the Industry

Janssen is recognized for her strategic vision and ability to translate complex ideas into actionable branding strategies. Her commitment to empowering organizations through effective communication has made her a respected leader in her field.13 She is also known for advocating diversity and inclusivity within the tech industry.

In summary, Leoni Janssen stands out as a key player in both branding and technology sectors, leveraging her expertise to drive meaningful change and support the growth of innovative companies.

Highlights

Oct 30 · theorg.com
Leoni Janssen - CEO & Founder at The BaaS Company - The Org
Sep 10 · thebaascompany.com
MACH Alliance Co-Founder Sonja Keerl Joins The BaaS Company ...
MACH Alliance Co-Founder Sonja Keerl Joins The BaaS Company ...
Team - The Baas Company
Russell Reynolds Researchers
Dec 17 · leonijanssen.com
Leoni Janssen Consultancy
Sep 14 · prnewswire.com
MACH Alliance Welcomes Three Independent Experts to its ...
MACH Alliance Welcomes Three Independent Experts to its ...
Sep 14 · PRNewswire
MACH Alliance Welcomes Three Independent Experts to its Advisory Board - PRNewswire
Sep 2 · Business Wire
Four51 Joins the MACH Alliance - Business Wire

Related Questions

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Leoni Janssen
Leoni Janssen, photo 1
Leoni Janssen, photo 2
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Location

Netherlands