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Leonie Seysan
Director & Content Strategist at Article Writers Australia
Leonie Seysan is a content marketing professional with extensive experience in the industry. She is currently the Director and Business Development Manager (BDM) at Article Writers Aotearoa, a position she has held since January 2024.1
Career and Experience
Leonie has been in the content writing industry for over 15 years. Her primary role is as the Director and Content Strategist at Article Writers Australia, a position she has held since May 2009.1 In this capacity, she leads a team of writers and editors, specializing in content planning and creation, including blog and article writing, eBooks, white papers, and press releases.1
Education and Certifications
Leonie holds a Bachelor of Communications in Media Studies from Edith Cowan University, which she completed between 2001 and 2003.1 She has also acquired several professional certifications, including:
- Inbound Certification from HubSpot (August 2016)
- HubSpot Agency Partner certification (May 2017)
- SEMrush SEO Toolkit and Fundamentals Exams (February 2019)
- Keyword Research Exam from SEMrush (September 2020)
- ChatGPT Masterclass: The Guide to AI and Prompt Engineering from Udemy (March 2024)1
Professional Philosophy
Leonie is passionate about creating original, insightful content. She values responsiveness, strong work ethic, and meaningful conversations with clients.1 Her approach to content creation emphasizes:
- Championing original content based on insights from in-house experts
- Utilizing AI for ideation but preferring human expertise for writing
- Maintaining open and honest communication with clients
- Adapting flexibly to changes in client needs and project directions1
Recent Projects
Leonie is currently involved in a video series and podcast called "Content with Humans," where she interviews industry professionals on various topics related to content marketing and SEO.23
Highlights
SEO & content tips. I recently spoke with Sydney SEO consultant Pulkit Agrawal from UR Digital, for our Content with Humans podcast.
We talked about SEO trends, content strategies, how AI is impacting search, and what businesses might need to focus on in 2024/2025.
In our latest blog article, we've summarised some of the SEO and content tips drawn from the conversation.
#SEOtips #Marketing
Wondering how to put Chat GPT to use with your business? For Ep 5 of Content with Humans, I spoke to Custom GPT builder Adam Walsh from Bizualize about what he’s been building and how easy it is to create your own Custom GPT application.
The video attached is a preview reel.
Here’s a link to the Episode 5 on BuzzSprout: https://bit.ly/3yn18rJ
And the video version on You Tube: https://lnkd.in/gvR-fXXk
Or check out previous episodes: https://lnkd.in/gyNPxVdp
Conversations with:
Dave Power, Power Creative, on videography, Episode 1 Anja Jones on content translation and localisation, Episode 2 Pulkit Agrawal, SEO consultant, UR Digital, Episode 3 Johnna Ehmke, marketing strategist, on her career journey from USA to Australia, Episode 4.
#podcasts #ChatGPT #customGPT

