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Lexi Willetts

Digitally Transforming the World of Wardrobes - Ex IP Lawyer, FIFA

Lexi Willetts is the co-founder and CEO of Little Black Door, a social wardrobe app that allows users to digitize, style, and share their wardrobes.12 She founded the company alongside Marina Pengilly in 2019.12

Lexi has a background in law and intellectual property. She previously worked as Head of Intellectual Property at FIFA and as COO of a social networking app called Wistla.1 Her experience includes acting as a legal advisor to fashion brands like Dolce & Gabbana, negotiating brand deals with Chanel, and developing IP used by Louis Vuitton.1

Little Black Door is registered as a private limited company in England and Wales, with Lexi Willetts listed as one of the directors.3 The app aims to help users better manage their wardrobes, reduce overconsumption, and engage more sustainably with fashion.2

Lexi and her co-founder Marina spent six months researching and testing concepts before launching Little Black Door, taking a platform-first design approach to create a next-generation digital wardrobe solution.2 The app includes features for capturing purchases, styling outfits, and sharing collections with friends, with a focus on promoting investment in quality fashion.2

Highlights

Apr 11 · literalhumans.com
Sustainable Fashion & Social Wardrobes w/ Lexi Willets @ Little ...
Jan 20 · techround.co.uk
Interview with Lexi Willetts and Marina Pengilly, Co-Founders at ...
Interview with Lexi Willetts and Marina Pengilly, Co-Founders at ...
Apr 13 · littleblackdoor.io
terms & conditions - Little Black Door
Lexi Willetts and Marina Pengilly, co-founders of Little Black Door
Lexi Willetts and Marina Pengilly, co-founders of Little Black Door

Related Questions

What inspired Lexi Willetts to transition into fashion tech?
How did Lexi Willetts' experience at FIFA influence her career?
What challenges did Lexi Willetts face when starting Little Black Door?
How does Lexi Willetts' background in intellectual property benefit Little Black Door?
What are some innovative features of the Little Black Door platform?
Lexi Willetts
Lexi Willetts, photo 1
Lexi Willetts, photo 2
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Location

Switzerland