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Liam MacCormack

Head of Marketing @ Yuhu - B2B SaaS Demand Gen & Growth 🚀

Liam MacCormack is a dedicated professional with a focus on B2B SaaS Growth and a passion for solving complex problems in the realm of Growth and Revenue Operations.

With a background in Bachelor of Commerce from the University of Manitoba, Liam has accumulated valuable experience by holding key positions in various reputable organizations such as Yuhu, Pavilion, HWPO Marketing, Divisional, ICUC, Wawanesa Insurance, Global Office Software, and Bit Space Development.

Liam MacCormack's expertise lies in Go-To Marketing Strategy, Demand Gen, Customer Acquisition, Revenue Operations, Paid Media Strategy and Optimization, MarTech Strategy & Enablement, as well as Attribution, Reporting, & Insights.

He advocates for prioritizing Demand Gen over Lead Gen, Revenue over MQLs, and Community over Form Fills, emphasizing the importance of bridging gaps between Marketing, Sales, Product, and Customer Support.

Passionate about helping build and lead RevOps teams, Liam MacCormack is a valuable resource for those seeking insights and strategies in the field of B2B SaaS growth and beyond.

Highlights

Mar 31 · CBC.ca
Liam MacCormack - CBC.ca
Liam MacCormack - CBC.ca
Liam MacCormack
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Location

Winnipeg, Manitoba, Canada