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Lidia Coy
Customer Experience Director - Salesforce CoE Lead Spain at Capgemini - Liderando Equipos de alto potencial Customer Oriented
Professional Background
Lidia Herrero Coy is a highly accomplished professional with extensive experience in customer experience management and strategic innovations across various sectors. Currently serving as the Customer Experience Director and Salesforce CoE Lead in Spain at Capgemini, Lidia has honed her expertise in creating and implementing strategies that foster customer engagement and enhance overall business performance. Her role at Capgemini allows her to leverage her knowledge of innovative practices to drive growth and efficiency for her clients, showcasing her commitment to deliver exceptional customer experiences.
Previously, Lidia held pivotal roles at NEORIS, where she excelled as the Customer Management Global Lead. In this capacity, she played a critical role in steering customer engagement strategies, effectively optimizing processes that improved retention and satisfaction rates. Notably, her leadership skills were further demonstrated while serving as the Head of Customer Engagement Spain, where she facilitated the seamless integration of customer feedback into corporate strategies, fostering a customer-centric culture.
At Minsait, she served as the Salesforce Global Manager, where her proficiency in utilizing Salesforce solutions enabled her to enhance operational efficiencies and streamline customer management processes. Her time at Indra, where she took on various managerial roles including Head of CRM in Mexico and Manager of Commercial Systems in Spain, equipped her with a robust skill set in project management, CRM solutions, and digital transformation initiatives.
Lidia's journey began with her foundational roles where she managed solutions concerning Microsoft Dynamics CRM and NAV at Prodware Nederland; these early experiences were instrumental in developing her analytical skills and technological acumen, laying the groundwork for her future successes in customer experience and engagement.
Education and Achievements
Lidia's education has significantly shaped her career trajectory, equipping her with both theoretical knowledge and practical skills necessary for her professional roles. She earned her Master in Dirección Estratégica y Gestión de la Innovación from Universitat Oberta de Catalunya, where she developed advanced capabilities in strategic management and innovation—a combination that is crucial in today’s fast-paced business environment.
Additionally, she pursued a program in Gestion Turismo 3.0 y Marketing Digital at IEBS, focusing on digital marketing methodologies that are paramount in enhancing customer engagement in the tourism sector. This unique blend of experiences clearly reflects her ability to adapt to different industries, utilizing marketing trends to enhance customer experience effectively.
Lidia began her academic journey at Universidad Autónoma de Madrid, where she studied Administración y Dirección de Empresas, setting a solid foundation in business administration. This education not only provided her with a versatile understanding of business operations but also sparked her interest in customer relationship management, which has been a consistent theme throughout her career.
Notable Achievements
Throughout her career, Lidia has amassed a commendable track record of achievements that underscore her expertise in customer experience and digital marketing. Her adeptness in managing customer engagement frameworks has led her organizations to achieve significant milestones in customer satisfaction and loyalty. Under her leadership, teams have successfully launched initiatives that elevate customer interactions, driving sustainable business growth.
Lidia is recognized for her ability to align various departments towards a common goal of enhancing the overall customer journey. She has a knack for fostering environments that encourage collaboration and innovation, which has led to the successful implementation of multiple cross-functional projects. Her strategic insights have not only benefited her employers but have also significantly contributed to clients, who have experienced transformative improvements in their operational efficiencies.
Her collaborations span across various sectors, allowing her to gather diverse insights and implement best practices tailored to each unique setting. Lidia’s dynamic approach towards her work and her commitment to continuous professional development solidify her as a thought leader in the customer experience domain. Her passion for her work is palpable, as she continuously seeks out new opportunities to learn and grow, both personally and professionally.
