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Liesl Leach

CEO and Founder at BluBinder, Founding Member at Chief DC, ex-Capital One

Liesl Leach is a veteran product leader and entrepreneur with extensive experience in FinTech and financial services.13 She is the CEO and Founder of BluBinder, a hybrid FinTech/LegalTech solution she founded in late 2020 to help families protect the money of elderly loved ones.12

Leach has a 25-year track record in the industry, having built and launched numerous digital products worldwide with both startups and major banks like Citi, J.P. Morgan, and Capital One.1 Her career history includes roles such as:

  • Vice President for Product at Capital One (2018-2020)
  • Partner and Venture GM at BCG Digital Ventures (2016-2017)
  • Global Head of Digital, Mobile and Web Product Strategy at J.P. Morgan (2013-2015)
  • Senior Vice President, International Cards at Citigroup (2006-2008)4

Leach is also a Founding Member of Chief DC, a private women's business networking organization for senior executives.35 Chief was launched in 2019 and has grown rapidly, reaching unicorn status in 2022 with a valuation of $1.1 billion.5

Academically, Leach holds undergraduate and graduate degrees from Harvard.1 She also served in Thailand as a Peace Corps volunteer.14

On a personal note, Leach is a single mother to a basketball-obsessed son.1

Highlights

Oct 25 · linkedin

A little while ago, I did a scary thing. I switched from a 20+ year career in tech for large financial brands to start a company, BluBinder. I want to tell you why.   My Story   Things changed suddenly for my family after a health crisis early in the pandemic that caught everyone off-guard.     My 80 year-old Mom with advanced #dementia and my 80 year-old Dad, her primary #caregiver, both had COVID.     While in shock and trying to figure out how to care for them, it quickly dawned on me and my sister that it was a very real possibility we’d have to take responsibility for their whole lives.  Overnight.     With my parents unable to explain things for the time being, we needed to make sure the most urgent household financial matters were covered (like credit card bills or insurance premiums) by looking through bank statements online.      Now all we needed was ACCESS.   I knew where they did most of their #banking but didn’t have the password.  Neither of us was “on” their accounts.  We did, however, have Dad’s #powerofattorney document naming my sister as his legal agent.      This was our solution.  Grateful to my parents for their foresight, we called their bank’s customer service line to ask how to put Dad’s document into effect so we could get the access we needed.     According to the bank’s policies, here’s what we found out:

  • Dad’s perfectly legal Power of Attorney was too old for them
  • Dad’s perfectly legal Power of Attorney was the wrong kind for them
  • In any case, their procedure required that Dad and my sister come into a branch together, sign other legal forms, have their IDs checked, and wait for “the legal department” to approve 
  • Doing any of this by mail, phone or video was not an option
  • All of this would take weeks, if not longer
  • What???   It was about keeping my parent’s money safe, we were told.  But with my Dad too ill to go anywhere, what could we do?  Nothing much was the short answer.  Their credit card company had a somewhat different set of rules, but the end result was the same.      ACCESS DENIED.   In the end we were lucky.  My parents recovered relatively quickly, and their finances survived some monthly bills that went unpaid for a while.     But it shocked me how easily my parents’ #healthcrisis could have become a family #financialcrisis as well.      With a long career in #consumerfinance, I understand financial institutions bear a heavy responsibility to keep customers’ money and data safe from potential #fraudsters.  That’s as it should be.  But I also believe that safety need not be the opposite of convenience or ease. Security, transparency and people-friendliness can co-exist. It’s possible for banking to be more of all of these things at once.     That’s why I founded BluBinder. 

Have you or your family experienced anything like this?  I'd love to hear what you’ve been through trying to get the job done.

https://www.blubinder.com #legal #people #health #love #tech #security #money

Related Questions

What inspired Liesl Leach to start BluBinder?
How has Liesl Leach's experience in the Peace Corps influenced her career?
What are some of the digital products Liesl Leach has launched?
How does BluBinder differ from other FinTech/LegalTech solutions?
What challenges did Liesl Leach face while launching BluBinder?
Liesl Leach
Liesl Leach, photo 1
Liesl Leach, photo 2
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Location

Washington DC-Baltimore Area