Sign In

Ligia Mello

CSO Hibou / Partner

Ligia Mello is the CSO (Chief Strategy Officer) and Partner at Hibou, a pesquisa e insights (research and insights) company that started in 2008.13 Hibou focuses on understanding consumers and their correlations when consuming.1 Mello has over 25 years of experience in planning and data analysis, with past experiences in Curitiba, Miami, Salvador, and São Paulo.23 She has been coordinating Hibou since 2007.23

Mello is a professional who enjoys working with information and aims to understand consumers, so she can identify the best paths for brands, products, and services.23 She is passionate about Brazilian Popular Music (MPB), Coke Zero, and cocker spaniels.23

Hibou monitors the market and consumption, conducting market research and analysis, strategic planning, lectures, and desk research.23 The company aims to provide real information for clients to stay connected with consumers while respecting their values.23 Hibou also releases free monthly surveys related to the daily lives of Brazilians.23

Highlights

Dec 11 · lehibou.com.br
Vídeos - Hibou – Pesquisas
Dec 8 · lehibou.com.br
Hibou – Pesquisas & Insights
Hibou – Pesquisas & Insights

Related Questions

What are some key insights Ligia Mello has shared about the quiet quitting trend?
How does Ligia Mello's background in advertising influence her approach to market research?
What unique methodologies does Hibou use in their market research?
How has Ligia Mello's experience in different cities shaped her perspective on consumer behavior?
What are some notable projects Ligia Mello has worked on at Hibou?
Ligia Mello
Ligia Mello, photo 1
Ligia Mello, photo 2
Add to my network

Location

São Paulo, São Paulo, Brazil