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Liina Potter
Global Brand Marketing
Liina Potter is a PR and communications professional currently working at The North Face, a VF Company.1 Her current role is PR & Communications, Community and Partnerships, which she has held since May 2019.1 In this position, she leads communications for The North Face performance apparel, equipment, accessories, and The North Face Athlete Team.1
Some key highlights of Liina's career at The North Face include:
- Developing and executing strategic press outreach for major campaigns like FUTURELIGHT and VECTIV.1
- Founding the Pride Employee Resource Group (ERG) in January 2022.1
- Working cross-functionally with various teams to develop strategic communications for seasonal campaigns.1
Prior to joining The North Face, Liina held several positions in the tech PR world:
- PR Manager at Yelp (August 2017 - May 2019)1
- Account Manager at MIGHTY PR (February 2017 - August 2017)1
- Senior Account Executive at MIGHTY PR (July 2014 - February 2017)1
Liina has been involved in notable product launches, such as the FUTURELIGHT waterproof apparel in 2019.2 She has also been listed as a communications contact for The North Face in press releases3, indicating her significant role in the company's public relations efforts.
Highlights
Happy New Year! After more than a decade working in Public Relations and Communications, I’m excited to share that 2024 marks an exciting new chapter in my career as I join the Global Brand Marketing team at The North Face.
Change can be intimidating but also incredibly invigorating and I have no doubts that this transition will bring a bit of both. I’m filled with complete enthusiasm for the work ahead and the new opportunities to expand my expertise in strategic marketing, program and project management, and collaboration to bring creative concepts to life on a global scale.
This post would surpass the LinkedIn character limit if I did personal shoutouts but I certainly wouldn't be celebrating this milestone without the many mentors, leaders, advisors, and friends who have helped me navigate my development thus far. Thank you, all. 💝
Join me at The North Face, a VF Company!
I am hiring a Senior Coordinator of Public Relations to join our tiny but mighty team! If you or someone you know is a smart, compassionate, and collaborative PR person with 3-5 years of experience, I'd love to connect. Drop a line and/or apply directly! 📬
