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Lilli Dellheim
Marketing/Growth Strategist, Fractional CMO, Writer and Editor
Professional Background
Lilli Dellheim is a highly regarded professional known for her positive attitude, empathy, and an unyielding work ethic. Throughout her impressive career, she has held various influential roles that showcase her commitment to nonprofit and social enterprise work, as well as her passion for fostering meaningful relationships with clients and colleagues. As the founder and fractional Chief Marketing Officer at Anticipate Growth Strategies, Lilli has demonstrated her expertise in creating innovative growth strategies that resonate with consumers and businesses alike. Her diverse experience spans across multiple sectors, where she has served as the Owner and Lead Strategist at Avenue Arts Media, and as Marketing Director at OPS Security Group, among other prominent roles.
Lilli’s ability to connect with people on a personal level has been a hallmark of her career, allowing her to transform clients into friends and fostering a familial atmosphere among colleagues. It is this drive to create positive impacts through her professional endeavors that sets her apart. Her passion for doing no harm in her business affairs – a commitment she made at the age of 18 – is evident in her work with nonprofits, social enterprises, and for-profit organizations that prioritize a meaningful mission. With her deep understanding of the importance of soft skills in business, Lilli effectively leverages compassion and intuition to promote innovation and growth.
Education and Achievements
Lilli Dellheim’s educational background is as impressive as her professional career. She holds a Master of Arts (MA) in Writing Studies from Saint Joseph's University, which has honed her communication skills essential for effective marketing strategies. Additionally, she earned a Certificate in Digital Marketing Strategies with a focus on Data, Automation, AI & Analytics from the prestigious Northwestern University - Kellogg School of Management. This advanced training has equipped her with the technical knowledge to navigate the complexities of modern digital marketing.
Her undergraduate education is equally robust, featuring a Bachelor of Arts in Anthropology and a Bachelor of Science in Journalism from the University of Colorado Boulder. This diverse educational experience has empowered her to gain insights into human behavior and storytelling – two essential components of impactful marketing. Furthermore, Lilli has pursued coursework towards a Bachelor of Arts in International Political Economy and Environmental Policy and Decision Making at the University of Puget Sound, further expanding her knowledge and perspective on critical global issues.
Achievements
Lilli has achieved remarkable milestones throughout her career. As the former Content Marketing Manager at All Around Creative, Inc., she played a pivotal role in developing and executing dynamic content strategies that captivated audiences. Her experience as an Account Executive at South Jersey Magazine allowed her to refine her sales and marketing abilities, building strong relationships with clients and understanding their unique needs.
Moreover, Lilli served as an Engagement Strategist at Free Range Studios, where she strategically crafted engagement initiatives that further elevated client visibility and connection. Her tenure as an Event Coordinator at Colorado Bioneers showcased her organizational skills and her commitment to environmental and cultural dialogues.
In every role, Lilli has consistently exemplified dedication to producing high-quality work. She is known for her ability to quickly assimilate new information and industries, presenting her findings and insights in a coherent and engaging manner. This thirst for knowledge, combined with her strong work ethic, has made Lilli a valuable asset to every organization she has been part of, as she continues to inspire those around her. Her journey remains an inspiring testament to the power of hard work, connection, and a heartfelt commitment to making a positive impact through professional pursuits.
Highlights
https://lnkd.in/esEqHK9b
#NelsonMandelaDay is a perfect time to tell you about what I've been up to over the past six weeks. As part of my graduate work in writing studies at Saint Joseph's University, I've been working as a foreign correspondent in South Africa, covering the entrepreneur and food beats.
I've lived and worked internationally for the past several years, and South Africa was one of the most moving, complex, warm, beautiful, and impactful places I've been to.
I had the privilege of interviewing female refugee entrepreneurs, Makatleho Maseko, a woman operating the first formal restaurant business in her township, a sommelier with a wine & paint side hustle, countless people working on the issue of youth unemployment (SA has the highest unemployment rate in the world), and the inspiring Miles Kubheka and his work with WakandaFoodAccelerator at the nexus of food, water, and energy. You can read more about him and the entrepreneurs he works with in the linked article.
I witnessed the lasting effects of apartheid, particularly in the socio-economic sphere, but I also saw the impacts of Madiba's legacy. I thought a lot about what it means to be willing to die for what you believe in.
As I had my last mind-blowing, Pan-African food meal at the extended table at Yeoville Dinner Club (@Yeovilledinnerclub), I listened to host Sanza Sandile talk about his mission to infuse celebration back into the dining table while sharing the foods and the neighborhood he cherishes. According to Sandile, during the 27 years Mandela was in prison, dinner time in his household was rushed and somber. His grandma and others in their community in Soweto didn't feel like having celebratory meals as the struggles around them persisted.
Mandela's release from prison wasn't just about his liberation but the collective liberation.
I'm so grateful to South Africa and the people I met along this transformative journey. I laughed, cried, and left deeply moved by the resilience and vision of the entrepreneurs I met.
This experience has already empowered me to stand up for minor injustices I've witnessed or been a part of since. I'm still percolating on how this experience might impact my career and the types of clients I work with.
Growth isn't a business goal.
It's a nebulous concept ripe with unchallenged assumptions like "all growth is good" and "a successful business is one that's growing."
Growth for growth's sake is shortsighted.
Ask any business that's struggled to keep up with demand, seen its product and people suffer as a result, and ultimately taken a hit to its brand reputation.
Growth decisions require a nuanced perspective, where growth results from broader organizational values.
This kind of growth is smart, sustainable, and strategic.
Are you curious about how to frame growth in your organization or business? What are more meaningful goals?
I was recently a guest alongside Sundays CEO Ashley Chang on Amanda Berlin's The ABerlin Agency, Inc., Strategy of Change roundtable discussion.
Please listen to it, and let me know your thoughts.
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.