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Lindsey Palmer

Experienced Marketing Professional with a passion for social and environmental justice.

Lindsey Palmer is the Co-Founder and Head of Brand at 12 Tides, a company specializing in organic kelp snacks. Founded in Fall 2020, 12 Tides aims to create regenerative ocean foods that positively impact marine ecosystems. The brand's mission aligns with environmental sustainability, focusing on kelp as a climate-positive food source that requires no fresh water, fertilizers, or arable land for cultivation.14

Background and Experience

Palmer has a strong background in marketing and a passion for social and environmental justice. Before launching 12 Tides, she held various marketing roles, including Digital Marketing Manager and Marketing Coordinator.2 Her commitment to sustainability is evident in the company's practices, such as donating 1% of sales to support the restoration of California's kelp forests through partnerships with organizations like SeaTrees.1

Vision and Impact

Under Palmer's leadership, 12 Tides has positioned itself as a leader in the sustainable snack market, with products available at major retailers like Whole Foods and online platforms such as Amazon. The company focuses on transforming the food system into one that benefits the oceans while offering nutritious snack options.13 Palmer emphasizes the ecological importance of kelp forests, which sequester carbon and support marine biodiversity.1

Future Prospects

Looking ahead, Palmer and her team are excited about expanding their product line and exploring new ways to utilize kelp in innovative snacks.1

Highlights

Nov 7 · linkedin

12 Tides is hiring a Field Marketing Coordinator to support our sales and marketing teams! If you know someone looking to get their foot in the door with a mission-first, quickly growing startup, send them my way!

#hiring #fieldmarketing #bcorpcertified

Oct 17 · linkedin

Big news today - 12 Tides is now sold nationwide at Whole Foods Market! We're so excited to bring the climate and nutritional benefits of regenerative ocean farming to shoppers across the US.

A little over four years ago Patrick S. reached out with a wild idea to start a company around regeneratively-farmed kelp. I was working for a regenerative organic chocolate brand at the time and wasn't necessarily looking to leave, but I had a good feeling about Pat and knew we had the chance to build something special. I'm so proud of the team that we've built and all of the incredible work that went into this launch. Pat - thanks for bringing me along for the ride!

A huge thank you to Whole Foods Market for supporting emerging brands like 12 Tides and for helping us make regenerative ocean farming a larger part of our food system! This is only the beginning.

#12tides #wholefoodsmarket #kelp #cpg

Related Questions

What inspired Lindsey Palmer to co-found 12 Tides?
How does 12 Tides' mission to restore oceans impact their business model?
What are the most popular flavors of 12 Tides' kelp snacks?
How does Lindsey Palmer's background in marketing influence 12 Tides' branding?
What are the future plans for 12 Tides?
Lindsey Palmer
Lindsey Palmer, photo 1
Lindsey Palmer, photo 2
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Experience

Working at 12 Tides - Organic Kelp Snacks
Positions at Alter Eco Fair Trade, Garden for the Environment, Sustainable Silicon Valley, Environmental Coalition of Miami & the Beaches

Education

University of Miami, 2009 - 2013

Location

San Francisco, California, United States