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Lisa Bagaco-Lewis

CMO @PiaggioFastForward (previously with Sonos, Reebok, Converse, Puma and American Eagle Outfitters)

Professional Background

Lisa Bagaco-Lewis is a highly accomplished Brand and Digital Marketer with over two decades of exceptional experience in the marketing industry. She has made significant contributions to various organizations, demonstrating a solid grasp of both traditional and digital marketing strategies. Throughout her career, Lisa has honed her expertise in creating engaging customer experiences that not only enhance brand relevance but also boost customer engagement and increase market share penetration. Her diverse skill set encompasses digital efforts, paid media, performance media, social strategy, online and retail marketing, event planning, sports and entertainment culture, partnerships, collaborations, and influencer outreach.

Currently, Lisa holds the prestigious position of Chief Marketing Officer at Piaggio Fast Forward, where she leads innovative marketing initiatives aimed at solidifying the brand's presence in the competitive market landscape. Prior to her role at Piaggio, she served as the Vice President of Marketing at Keds USA, where she played an instrumental role in revitalizing the brand’s image and strengthening its connection with consumers. Her experience also includes serving as the Global Head of Product Collaborations at Sonos, Inc., and the Director of AMPAC Brand Experience and Senior Manager of AMPAC Marketing at the same company, where she led transformative marketing campaigns that resonated with diverse audiences.

The breadth of Lisa's career is marked by her tenure at renowned companies such as Puma, Converse, AMERICAN EAGLE OUTFITTERS INC., and Reebok International, where she continually demonstrated her ability to devise innovative marketing strategies and drive brand performance. Her leadership positions in these organizations have established her as a forward-thinking marketing professional with a keen insight into consumer behaviors and market trends.

Education and Achievements

Lisa Bagaco-Lewis pursued her academic ambitions at Curry College, where she earned a Bachelor of Arts degree in Business Management. This strong educational foundation has permitted her to navigate the complex landscape of marketing with great proficiency. Her educational background, combined with her vast professional experience, contributes to her strategic decision-making capabilities and her ability to craft compelling brand narratives that resonate with target audiences.

Throughout her illustrious career, Lisa has garnered numerous accolades and recognition for her innovative marketing strategies, leadership skills, and ability to inspire her teams. As a former founding member of Chief, an organization dedicated to supporting women in leadership positions, Lisa advocates for female empowerment in the corporate world. Her commitment to diversity and inclusion within the marketing industry has made a significant impact on the overall culture of the organizations she has worked with.

Notable Achievements

Lisa's professional journey reflects her continued commitment to excellence and her dedication to fostering impactful marketing solutions. Some of her notable achievements include:

  • Leading successful brand revitalization campaigns at Keds USA, significantly enhancing brand visibility and consumer loyalty.
  • Orchestrating high-profile collaborations at Sonos, resulting in unique product offerings and elevated market presence.
  • Pioneering innovative lifestyle marketing strategies at Puma that integrated music and sports culture, driving significant consumer engagement and brand loyalty.
  • Developing insightful consumer marketing strategies at Reebok International, which linked lifestyle marketing initiatives with athletic performance, thus appealing to a broad audience.
  • Serving as a passionate mentor and leader within her teams, promoting a culture of creativity, innovation, and strategic insight that fosters professional growth and development.

Lisa's impressive array of experiences and accomplishments in the field of Brand and Digital Marketing positions her as a leader in the industry, dedicated to pushing boundaries and fostering consumer connections. Her passion for creating resonant brand experiences, alongside her innovative mindset and strategic thinking, continues to drive her success and influence the marketing landscape positively.

Related Questions

How did Lisa Bagaco-Lewis develop her expertise in digital marketing over her 20+ year career?
What innovative strategies has Lisa Bagaco-Lewis implemented to enhance customer experiences in her roles?
Can Lisa Bagaco-Lewis share insights on her approach to forming successful partnerships in marketing?
What are some of the key challenges Lisa Bagaco-Lewis has faced as Chief Marketing Officer at Piaggio Fast Forward?
How has Lisa Bagaco-Lewis influenced the marketing culture at the companies she has worked for?
Lisa Bagaco-Lewis
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Location

Greater Boston