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Lisa Buenzli Peterson
EY Consulting, Americas CMO
Lisa Buenzli Peterson is an accomplished data-driven digital marketing and strategy professional with a wealth of experience in demand generation, brand development, marketing strategy, customer acquisition, and marketing attribution.
Her expertise lies in leveraging data and customer insights to formulate profitable strategies for companies, focusing on both expanding existing customer bases and venturing into new product/service lines.
Lisa's specialties encompass a wide array of areas including demand generation, digital marketing, marketing operations, customer journey mapping, segmentation, UX, marketing attribution models, market research, communications, pricing, sales enablement, channel management, brand management, content strategy, strategic planning, and new business development.
She is a Harvard Business School MBA graduate with a focus on Finance and Marketing, and holds a Bachelor of Science degree in Finance, Marketing, and International Business from the University of Colorado-Boulder.
Lisa Buenzli Peterson has held various senior positions in reputable organizations such as EY, Gogo Business Aviation, Arrow Electronics, ProBuild Holdings Inc., Johns Manville-Berkshire Hathaway, and McKinsey & Company, showcasing a distinguished career in marketing and digital strategy.
Highlights
Congratulations to Bull & Brewery for achieving an outstanding feat at the US Open Beer Championship, securing 6 medals - the most in Colorado! A BIG shoutout to our exceptional Brewery Team for their unparalleled talent in combining taste, creativity, and passion, setting a benchmark in the industry! 🍻🏅 #beer #bullandbush
Love this series around AI for Brand Marketers. Listening to Nuno Leal with EY and Jill Cress, CMO and Experience Officer H&R Block about how AI is helping consumers and small businesses complete taxes with the right outcome, whole keeping the human, and their experience with technology, at the center.
I personally think that anything that makes filing taxes easier is an absolute game changer!!
Thank you all for a great discussion! And thank you to Brand Innovators and Mastercard and Raja Rajamannar for hosting.
Pierre Beaufils Laurence Buchanan
