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Lisa Buenzli Peterson

EY Consulting, Americas CMO

Lisa Buenzli Peterson is an accomplished data-driven digital marketing and strategy professional with a wealth of experience in demand generation, brand development, marketing strategy, customer acquisition, and marketing attribution.

Her expertise lies in leveraging data and customer insights to formulate profitable strategies for companies, focusing on both expanding existing customer bases and venturing into new product/service lines.

Lisa's specialties encompass a wide array of areas including demand generation, digital marketing, marketing operations, customer journey mapping, segmentation, UX, marketing attribution models, market research, communications, pricing, sales enablement, channel management, brand management, content strategy, strategic planning, and new business development.

She is a Harvard Business School MBA graduate with a focus on Finance and Marketing, and holds a Bachelor of Science degree in Finance, Marketing, and International Business from the University of Colorado-Boulder.

Lisa Buenzli Peterson has held various senior positions in reputable organizations such as EY, Gogo Business Aviation, Arrow Electronics, ProBuild Holdings Inc., Johns Manville-Berkshire Hathaway, and McKinsey & Company, showcasing a distinguished career in marketing and digital strategy.

Lisa Buenzli Peterson
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Location

Denver Metropolitan Area