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Lisa Ferragano

Brand Media Lead, Americas

Lisa Ferragano is the Brand Media Lead for the Americas at Canva, a position she holds in San Francisco, California.45 As a passionate marketer, she thrives on blending the art and science of marketing for brands.4

Professional Experience

Lisa's role at Canva involves leading brand media strategies for the Americas region. She has been instrumental in evolving Canva's Brand Media campaigns, expressing pride in how these campaigns have developed during her tenure.13 Her work focuses on aligning creative content with media environments, ensuring that it effectively represents Canva's brand, products, and capabilities.3

Approach to Marketing

In her role, Lisa emphasizes the importance of geo-targeting in out-of-home (OOH) advertising campaigns. She strategically focuses on regions with high concentrations of target audiences, specific events, and downtown areas where large organizations that could benefit from Canva are located.2 Lisa also advocates for a balanced approach in new market entry, combining high-profile advertising units with formats that offer wider footprints to drive recall.2

Background and Skills

Prior to her role at Canva, Lisa gained valuable experience at AKQA.6 Her professional background has equipped her with skills in blending creative marketing strategies with data-driven approaches.4 Lisa's education includes a degree from Rider University.4

Personal Insights

Lisa is known for her collaborative spirit and enthusiasm for her work. She has noted the significant growth of Canva's marketing team, which has expanded from 150 people in a few markets to over 500 across more than 20 markets globally.1 This expansion has contributed to elevating Canva's brand visibility worldwide, an achievement Lisa takes pride in.3

Highlights

Sep 5 · linkedin

🚀I’m thrilled to share the launch of Canva's “Love Your Work”❤️ campaign. We spend a lot of our lives at work. Shouldn’t we enjoy it? When I was growing up, I thought my Dad and other firefighters were the only people who loved their work. As someone who is ❤️LOVING❤️ my work now, I can confirm that there are others!
Canva makes work faster, easier, more visual, and even more fun. Our 🎥video ads star real Canva community members, showing them loving their work and crushing their goals with Canva as the tool empowering them at work. 💪

Here’s the creative on our YouTube Channel

  • https://lnkd.in/gSDEYznt Check out the landing page to see how Canva can help you up your game at work!
  • https://lnkd.in/g_5HuJaN If you happen to 👀 any ads around town- send them my way!

This campaign was a labor of ❤️ and a massive effort from an incredibly talented team. I ❤️ your work team! Leadership making it happen! Frank J. Cortese Natalie Schwartz Kristine Segrist Zach Kitschke Cat van der Werff Campaigns team getting us all rowing in the same direction: Claire Tobin Christina Guo Kinsella Bruck The Media team at Canva and OMD with strategic recommendations, tests and commitment to excellence: Nick Deans Jess Tai Jacky Tang Rebekah C., Our partners and extended team at OMD USA, Jake Litwin, William Romann, Michelle Ou Caroline Dunn Samuel Jergens Celeste Assi Francisco Pepin Annelly Acosta Grantiana Ko John Hemrick Maria Ceniceros Robert Manrique Felipe Vasco Flórez Elise Sherman Kelly Masaya and our incredible media partners. Super Smart Research and Measurement (their official department title) Joy Lee Kirsty Arbuckle Michael Jago Adrian Jacobs Amanda De Silva The incredibly talented, resourceful, collaborative creative team (I've run out of words to describe, but I imagine the team here can fill in the blanks)- Georgia Creer Gina Talboys Mathias Watson Ben Pep Tom Hislop Kinal Ladha Indah shillingford Jonah Kieran Raul Daniel Jack Katrina Maj Mika Minjoo Ran Sai Sam Sean SJ and Vermeer Our best landing page yet! I get so happy every time I open the page! Hannah Clayton Renee Oksana Ash

Aug 14 · linkedin

The Olympics has always my favorite event. It had been my dream to work for the Olympics because it’s something I love so much (though now I’d be happy to go as an audience member). Watching the Olympics with my family, especially kids, makes me appreciate it more. I want to thank the Olympians for what they showed, shared, and embodied this Olympics.

  • 🤝🤗Sportsmanship- supporting teammates, competitors, winning with class, and not winning with dignity and class.
  • ⛰️Challenges- athletes were open and transparent about the physical and mental challenges they faced on their journey. You don’t wake up an Olympian. You work hard for a long time to get there. It also requires more than talent, hard work and excellence. You need funding. Women’s water polo 🤽 needed support and crowdsourced online.
  • 🙏Gratitude. It takes a village, and in interviews and after accomplishments they thanked and celebrated with their parents, families, partners, coaches, teammates and friends.
  • Unity- at a time with so much division, it is such a beautiful thing to watch people build bridges and come together. The games mean so much more when everyone comes together and we missed that in Tokyo with Covid.
  • 😁🥳Joy- there were so many moments that displayed pure joy and showed the athletes’ love of their sport and the joy it brings them. It made my heart so full of joy to watch! Simone Biles and Suni Lee displayed joy in almost every event. The men’s gymnastics team. Woodhall’s win and celebration with her partner. The rugby, synchronized swimming, soccer, and Basketball teams. The list goes on and on.

What was your favorite part of the Olympics?

Related Questions

What are some of the biggest challenges Lisa Ferragano has faced in her role at Canva?
How has Lisa Ferragano's approach to geo-targeting influenced Canva's marketing strategy?
What specific campaigns has Lisa Ferragano led that have had the most impact?
How does Lisa Ferragano collaborate with other teams at Canva?
What makes Lisa Ferragano's role as Brand Media Lead unique compared to other positions at Canva?
Lisa Ferragano
Lisa Ferragano, photo 1
Lisa Ferragano, photo 2
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Location

San Francisco, California, United States