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Lisa Green

Senior Executive in the Prestige Beauty Industry

Lisa Green, VP DMM, Salon and Beauty at JCPenney

Lisa Green: is currently the Vice President, DMM Salon and Beauty at JCPenney. She has over 20 years of experience in the beauty industry, with a strong track record of driving growth for prestige beauty brands across sales, marketing, and merchandising.

Some key highlights of her career:

  • President of Beauty at BeautyKind, a startup philanthropic ecommerce prestige beauty company, where she built and led a multidisciplinary team, acquired 70+ new brands, championed website redesign, and grew brand awareness.1

  • Senior Vice President of Merchandise at Beauty Brands, where she built a robust portfolio of prestige/luxury cosmetics and skincare brands, acquired 60+ new brands, launched new fragrance category, and cultivated strong brand partnerships.1

  • Regional Sales Manager at various beauty companies, responsible for driving sales growth and brand penetration.

With her extensive experience in the beauty industry, Lisa Green brings a wealth of knowledge and expertise to her current role as VP DMM Salon and Beauty at JCPenney, where she is responsible for overseeing the salon and beauty categories.

Highlights

Sep 21 · linkedin

Earlier this month, I joined @WWD for their annual Women in Power event in New York. It was an honor to speak on behalf of @JCPenney Beauty and share learnings from my career journey. Each position I’ve held has shaped who I am, along with my incredible support network. I’ve had amazing mentors, sponsors, and what I like to call my ‘girlfriend mafia’ rooting for me every step of the way. Who you surround yourself with is important, which is why I love being a part of @JCPenney.    I look forward to continuing to pay it forward by helping, mentoring, and rooting for women and people of color through their careers.    Thanks @Jenny B Fine for the wonderful conversation!

Related Questions

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Lisa Green
Lisa Green, photo 1
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Experience

VP DMM, Salon and Beauty at JCPenney
Director at Clinique

Education

BS in Business Administration from University of Wisconsin-La Crosse, 1989 - 1992

Location

Dallas, Texas, United States