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Lisa Green

Senior Executive in the Prestige Beauty Industry

Lisa Green, VP DMM, Salon and Beauty at JCPenney

Lisa Green: is currently the Vice President, DMM Salon and Beauty at JCPenney. She has over 20 years of experience in the beauty industry, with a strong track record of driving growth for prestige beauty brands across sales, marketing, and merchandising.

Some key highlights of her career:

  • President of Beauty at BeautyKind, a startup philanthropic ecommerce prestige beauty company, where she built and led a multidisciplinary team, acquired 70+ new brands, championed website redesign, and grew brand awareness.1

  • Senior Vice President of Merchandise at Beauty Brands, where she built a robust portfolio of prestige/luxury cosmetics and skincare brands, acquired 60+ new brands, launched new fragrance category, and cultivated strong brand partnerships.1

  • Regional Sales Manager at various beauty companies, responsible for driving sales growth and brand penetration.

With her extensive experience in the beauty industry, Lisa Green brings a wealth of knowledge and expertise to her current role as VP DMM Salon and Beauty at JCPenney, where she is responsible for overseeing the salon and beauty categories.

Related Questions

What are some of Lisa Green's most notable achievements at JCPenney?
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What strategies has Lisa Green implemented for omnichannel growth in the beauty industry?
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What are Lisa Green's key strengths in brand strategy and merchandising?
Lisa Green
Lisa Green, photo 1
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Experience

VP DMM, Salon and Beauty at JCPenney
Director at Clinique

Education

BS in Business Administration from University of Wisconsin-La Crosse, 1989 - 1992

Location

Dallas, Texas, United States